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Nokia remains the most trusted for third consecutive year

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MUMBAI: Nokia, Samsung and Sony have emerged as India‘s three most trusted brands, according to The Brand Trust Report, India Study 2013.

Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third slots.

BMW has climb twenty ranks to become India‘s fourth most trusted brand, as per the Brand Trust Report while Tata slips three positions as India‘s fifth most trusted brand after being in second slot in the previous two years.

Godrej is India‘s sixth most trusted brand and has moved up five ranks from last year and Reliance ranks seventh having gained three positions over 2012.

Meanwhile, Bajaj slips to eighth rank moving one down from the previous year, Airtel maintains its position at ninth and LG is India‘s tenth Most Trusted brand, losing seven ranks from last year.

The Brand Trust Report, India Study 2013 is the third in its series and this year the report lists India‘s 1100 Most Trusted Brands from 211 categories.

The report is a result of a primary research based on 61 attributes called the Brand Trust Matrix. The research conducted among 2505 influencer-respondents from 16 cities, generated more than 3 million data points from 13000 hours of research, the company said in a statement.

Trust Research Advisory CEO N. Chandramouli said, "Brand Trust has become an universal and vital proxy for all the different experiences that a brand generates, making it possible for brands to accurately allocate resources and measure results."

After being ranked second in the aerated Soft Drinks Category for two years in a row, Coca-Cola has taken the first position, albeit with only a 2 per cent lead over the second ranked Pepsi.

Nano is the most trusted car brand and among consumer products category. Meanwhile, Tide has overtaken Surf Excel as the most trusted detergent brand while Nirma surges ahead of Hindustan Unilever as the latter slips significantly.

HCC is India‘s Most Trusted Infrastructure brand, DLF leads in Real Estate and, in education, IIT is more trusted than Oxford University and IIM. In F&B, Parle-G is the Most Trusted biscuit brand and Cadbury‘s Dairy Milk ranks highest among Chocolate Bars in which seven brands are listed.

World Health Organisation (WHO) leads in trust among Global Bodies followed by YMCA, UNICEF and Red Cross. Dabur, the Ayurveda leader, also leads the Healthcare Super Category of 36 brands. The mosquito repellent, All Out, has been a leader three consecutive years and has lead of 120 per cent over the next ranked, Good Knight.

The category of Internet has 25 brands this year and though Google leads Facebook this year also, it is only by a miniscule 3 per cent margin.

Anna Hazare is the Most Trusted Personality in India. In the same list, Aamir Khan ranks second (up from his fifth rank last year) and Salman Khan slips to third, within a small 2 per cent gap of each other.

Salman Khan‘s NGO Being Human maintains its rank as the Most Trusted NGO in India.

Most brands in the Technology Category have gained trust ranks this year with Apple being listed as the Most Trusted Technology brand.

Indigo Airlines is this year‘s Most Trusted Airline as Air India slips to second position.

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