N. Chandramouli


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Marketers today don’t know their customers: TRA Research’s N Chandramouli

The recently launched India’s Most Attractive Brands 2018 report saw nearly 50 per cent (49 brands) Indian companies make it to the top 100. A bunch of attributes were listed that make brands attractive to Indian audiences but ‘calm’ wasn’t an easy one to spot.

MAM Marketing Brands
Samsung Mobile leads in TRA'S Most Attractive Brands' list

India’s Most Attractive Brands Report 2018 (MAB 2018), in its fifth edition, has listed the country’s most attractive 1000 brands, based on TRA’s proprietary model of brand attractiveness. The study is an annual syndicated primary research conducted with 2500 consumer-influencers across 16 Indian...

MAM Marketing Brands
Blue Lotus Communications co-founders start new brand consultancy venture

BENGALURU: The co-founders of public relations agency Blue Lotus Communications, N. Chandramouli and Archana Tomar, have set up a new brand consultancy venture - The Brand Counsel (TBC).

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Google remains India's most trusted internet brand for 3rd time

MUMBAI: Google remains India‘s Most Trusted for the third year in a row but the gap with the second ranked Facebook is a miniscule 3 per cent, according to brand trust research agency Trust Research Advisory (TRA).

Technology Software Applications
Nokia remains the most trusted for third consecutive year

MUMBAI: Nokia, Samsung and Sony have emerged as India‘s three most trusted brands, according to The Brand Trust Report, India Study 2013.

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