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Coca-Cola set to debut in Japan’s alcoholic drink market

Iconic soft drink brand Coca-Cola is set to start a new chapter with a plan to launch its first alcoholic drink. Stepping out of its area of expertise, the company will make a debut in the low-alcohol category with the creation of a popular type of Japanese alcopop known as chu-hi.

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Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

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Coca-Cola gets ex-army chief VP Malik as advisor

MUMBAI: Coca-Cola India has appointed retired general Ved Prakash Malik as the chairman of the Coca-Cola India advisory board (IAB). The IAB is the foremost advisory body within Coca-Cola India which advises the leadership team to formulate short and long-term strategies around various business...

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Thums Up India aims to be $1 billion brand by 2020

MUMBAI: Coca-Cola India has announced that it intends to make Thums Up the first home-grown brand to hit the $1 billion mark in the next two years. The company also announced the launch of its new variant, Thums Up Charged.

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Ogilvy's Choudhary only Indian to make it to Cannes' 'See It Be It'

MUMBAI: In 2014, Cannes Lions launched See It Be It. A programme that responded to the gender imbalance in the advertising industry - only 25% of agency creatives are women, and just 11% reach creative director level. The stats for India, being woefully lower.

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