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Leo Burnett bags Silver in Press, bronze in Radio

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MUMBAI: India has taken its total metals tally to six at Cannes Lions 2012, four of which have come from the Press Lions category.

Leo Burnett’s work for Bajaj Electricals won it a silver Lion in the category which has traditionally been a favourtite among Indian agencies.

This year saw 31 indian entries being shortlisted in the Press Lions with DDB Mudra Group having the maximum entries (10), followed by Leo Burnett (8).

This year’s Press Lions Grand Prix went to apparel brand United Colors of Benetton for the controversial ‘Unhate’ campaign by Italian agency Fabrica Treviso.

Apart from Leo Burnett’s silver, Ogilvy won two Bronze Lions for its work on Perfetti Van Melle’s Mentos brand and Mattel Toys’ Hot Wheels. A third Lion was won by BBDO India for its work on White Collar Creatives.

Of the two Indian entries shortlisted for the Radio Lions, Leo Burnett’s campaign titled ‘Punishment’ for Mumbai-based book store Strand won a Silver Lion. This was the solo win the category from India. The winning entry entails a conversation between Mahatma Gandhi and a little boy.

India has scored a blank in the Cyber category.

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