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Marketers need to focus on human psyche, behaviour for better products and campaigns

Technology has brought development in terms of the language that marketers use, the platforms they use to target consumers efficiently, and the stories they are telling. But all this has also led to a significant ignorance of the core of communication campaigns- the humans they are being served to...

MAM Marketing Brands
Bournvita Lil Champs empowers new-age mothers to improve a child’s ‘motor skills’

Bournvita Lil Champs with its new campaign is encouraging mothers to think beyond height & weight and focus on motor skills for the child’s development.

MAM Media and Advertising Ad Campaigns
Facebook India partners with leading creative agencies to boost short-form video creativity

Facebook India today launched ‘Thumbstoppers’, a first-of-its-kind initiative to redefine short-form mobile video creativity in the country.

iWorld Social Media
Ogilvy creates huggies #MomsNeedHugsToo campaign

As a society we consider the mom-baby relationship as the most precious of all. Motherhood is a source of immense joy & contentment and constant discovery & learning.

MAM Marketing MAM
Ogilvy and Sunfeast mom's magic celebrate The moms in each one of us

Ogilvy Bangalore tells a heartfelt tale of a boy and his bond with Amma, this Mothers' Day.

MAM Marketing MAM

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