India?s Got Talent set to roll with 11 sponsors

MUMBAI: Colors has completed its sponsorship roster, signing up 11 advertisers for its talent hunt show India?s Got Talent which begins 22 September.

The broadcaster has roped in Maruti Suzuki as presenting sponsor and Hindustan Unilever as the powered-by sponsor.

It has got nine associate sponsors on-board including Amul Macho, Chutki (mouth freshener), Bisleri, Apollo Tyres, Toshiba LED TVs, Tata Motors (Commercial Vehicles), Kinder Joy, HomeShop18 and Lux toilet soap.

Sources in Colors said the official sponsors will consume 70 to 80 per cent inventory and the balance will be to spot buyers at a premium.

IGT will replace ?Zindagi Ki Haqiqat se Amna Samna? which will move to 11 pm slot. It will be up against Dance Ke Superkids and Fear Files (both Zee TV) and C.I.D on Sony Entertainment Television (Set).

Produced by Freemantle, India?s Got Talent will air every Saturday and Sunday at 10 pm. The show provides a platform to talented individuals to perform song, music, dance, mimicry, gags, mime, puppetry, ventriloquism, and magic.

Judged by Kirron Kher, Karan Johar, Malaika Arora Khan and Farah Khan, the show is hosted by Manish Paul and Cyrus Sahukar. The winner of the show will get Rs 2500,000 as the prize money.

Marketing blitz

Colors is spending close to Rs 70-80 million on marketing the show. Being a big-ticket property, it is being promoted across all platforms.

As far as below-the-line marketing goes, Colors had organised ?Hunar-Divas? in Lucknow, Ahmedabad and Indore. To drive this activity, the broadcaster has partnered Big FM.

?This is a parade of talent taking place in these cities where 100-150 people will get a chance to showcase their talent. We are aiming to reach out to 3000-5000 people in each of these cities,? Colors marketing head Rajesh Iyer said.

Since the launch of the show coincides with Ganesh Festival, the channel is promoting the show by putting up banners at major Ganpati Pandals in Mumbai. The show is also being promoted in select schools in New Delhi.

Promos of the show will run on channels outside the network (Network18 and TV18) with more than 6000 spots on 44 channels in addition to more than 1500 spots on its own network channels.

Besides television, the broadcaster will roll out ads in leading newspapers across Hindi speaking markets (HSM). IGT hoardings will be put in as many as 700 OOH sites across 22 cities.

The promos of the show will also be aired during the screening of Kareena Kapoor-starrer Heroine during 3500 shows across 475 screens.

Colors is creating a roadblock on YouTube on the launch day. It will do a roadblock on direct-to-home platforms Dish TV and Tata Sky for three days from 20-22 September.

On Dish TV the promos of the show will appear between 8:45?9 pm while on Tata Sky they will air from 9:45-10 pm.

Latest Reads
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories