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Tamil Thalaivas launches initiatives to promote kabaddi

Star India’s move to launch Star Sports Tamil has served as a launch-pad to consolidate its foothold in the Tamil market for its new initiatives. The newest franchise in Pro Kabaddi League (PKL), Tamil Thalaivas (TT), is taking full advantage of the channel and is spreading local love for sports...

Television TV Channels Sports
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NEXA invents sound of blue colour in digital campaign

Hakuhodo India has invented an innovative digital campaign for #NEXABlue the signature shade, exclusively created for cars sold at NEXA.

MAM Media and Advertising Ad Campaigns
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Maruti Suzuki straps on your seat belt with #PehniKya

Road accidents and fatalities are a national concern. According to the recent Ministry of Road Transport and Highways (MRTH) data, not wearing seat belts resulted in 5,638 fatalities during 2016. Fifty percent of these fatalities could be prevented through use of seat belts, an important safety...

MAM Marketing MAM
Isobar brings integrated video chatbot tech for Dzire

MUMBAI: Isobar, the digital agency from Dentsu Aegis Network, and Maruti Suzuki have rolled out India’s first Integrated Chatbot. Together, they have launched an innovative video banner with an in–built chatbot on select platforms. This interactive property will allow us to entertain users’ first...

MAM Marketing MAM
YouTube watch time grew 400% y-o-y, 80% on mobile

MUMBAI: With a growing appetite among Indian consumers to watch videos online, YouTube, as per App Annie, has shared that over 180 million Indians are watching YouTube every month on mobile. The video streaming platform at the fourth edition of Brandcast India, further noted that the watch time in...

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