MAM

Digitisation: Consensus eludes broadcasters and advertisers on suspension of ratings

MUMBAI: Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI) and Indian Society of Advertisers (ISA) on Monday could not arrive at a consensus on the issue of suspension of television ratings from the four metros after the compulsory shift to digitisation from 1 November.

The meeting between the three industry bodies and TAM Media Research dragged on for about four hours in the Zee office from the evening hours but no agreement could be thrashed out at the end as it involves commercial interests that tend to differ. The discussions centred around the pros and cons of suspension of TAM ratings that decide on advertising fortunes of television shows and channels.

An industry source told Indiantelevision.com that the meeting was inconclusive but a decision on the issue would certainly be announced on Tuesday.

Another source said the broadcasters are asking for eight weeks of non reporting of television viewership data by ratings agency TAM. Advertising bodies are not agreeable but both parties would on Tuesday come to a settlement on the period for non reporting of data. Another area of contention is whether TAM should monitor the data at all while non reporting the findings to the industry and media.

"It looks like the advertising bodies are agreeable to non reporting of data. It is the period that is still being debated. A joint announcement will be made tomorrow," the source added.

The government has suggested to TAM to stop releasing television ratings from the four metros for a short period till the teething problems arising from the switchover to digital delivery of television channels from 1 November are resolved.

The broadcasters are in agreement with the government suggestion but the advertisers and the advertising agencies have expressed reservations.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/Lupin_Life_Corcal.jpg?itok=C60TcH_h
LupinLife's Corcal Bone & Beauty to bring #Beautifullystrong real women to the ramp

LupinLife’s Corcal Bone and Beauty has announced collaboration with Lakme Fashion Week to celebrate #beautifullystrong women across India at the upcoming Lakme Fashion Week Summer/Resort 2019 edition. Marking its launch in India, the Corcal Bone & Beauty show will bring strong and beautiful...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/Ashish_Bhasin.jpg?itok=BC_Lij_b
Digital suffers due to lack of common metric system: Ashish Bhasin

Dentsu Aegis Network, one of the biggest marketing agencies in India, released the third edition of its annual Digital Report recently predicting a wholesome 31.96 per cent CAGR growth of digital advertising in India. An exhausting and thoroughly researched report, this initiative by DAN is...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/abcl.jpg?itok=YDQRMoFK
Success or Health? Asks Aditya Birla Capital’s latest health insurance campaign

Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL)

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/saa.jpg?itok=fuHbQ_9K
L&K Saatchi & Saatchi wins Rotimatic; unveils inaugural brand campaign

Ask any household in India as to what brings the family together as a single unit every single day, and the answer would invariably be food.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/dentsu.jpg?itok=pW8GDJyG
Taproot Dentsu bags advertising mandate for Big FM

Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired advertising duties for 92.7 Big FM India, one of India’s largest radio networks, following a multi-agency evaluation. The agency will service the account from its Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/wr.jpg?itok=-RcpjTV1
WolfzHowl diversifies its strategic talent pool

Wolfzhowl Strategic Instigations a brand strategy consultancy, soon entering its 6th year of operations working across India and several foreign markets has made a few defining hires to strengthen their strategy talent pool.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/sanofi.jpg?itok=dBRlFY17
Combiflam ICYHOT takes on ‘strong pain’ in new campaign by Ogilvy

Sanofi India – makers of the Combiflam range – has launched the latest ad campaign for its topical analgesic Combiflam ICYHOT.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/durex.jpg?itok=n7tm7J4g
Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/quint.jpg?itok=PnKen8zl
“Me, The Change” by The Quint Celebrates India's First-time Women Voters

With 10 incredible women taking center stage at Delhi's Pullman Hotel in Aerocity, The Quint's “Me, The Change” event, presented by Facebook India, was an evening exemplifying the spunk and grit of India's first-time women voters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories