Colors appoints Pavithra Vivek as head - Property Sales

MUMBAI: Viacom18’s flagship brand, Colors, has appointed Pavithra Vivek as the head of Property Sales.

In this role, Vivek will report to the national sales head – Simran Hoon and will be responsible for revenue generation on reality shows, AFP’s, special projects along with providing customised solutions to the advertisers.

Vivek brings with her over a decade of experience in the broadcast and entertainment industry. She started her career with Star, handling sales for Star News, NGC and Channels [v].

Vivek’s past experience includes her last assignment with Aidem Ventures and prior to that with NDTV Media Ltd, where she spent the last 8 and a half years supporting the sales function of the company. In her most recent capacity, she headed the sales effort nationally for News 24 and Live India out of Delhi. While in the time, she spent with NDTV, she also managed National Sales for NDTV 24X7, and at different points was responsible for NDTV India, NDTV Profit, MSN India and NDTV Good Times.

Vivek said, “My new role with Colors is interesting yet challenging. Colors is a strong entertainment brand and this role offers an opportunity to move beyond sales to create concepts and innovative content solutions for advertisers. In the last decade, I have witnessed the growth of television and viewership changes in the industry. And, this is just the right time to apply past learnings and build winning partnerships.”

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