Cheil Worldwide SW Asia appoints Saurabh Mathur as senior VP

MUMBAI: Cheil Worldwide SW Asia has brought on board Saurabh Mathur as senior vice president ? client servicing as part of the agency?s strategy of building a strong integrated local team. He will be leading Cheil India?s client servicing team and working closely with Cheil Worldwide SW Asia president and head of regional headquarters John Koo.

Before joining Cheil, Mathur was with Dentsu, where he led the agency?s efforts on all key businesses including Aircel?s Wifi and 3G campaigns, Panasonic business and launch of the Ingersoll Rand group in India.

Koo said, ?Cheil?s SW Asia?s operations are growing at an extraordinary pace. Saurabh?s rich experience and stellar track record makes him ideal to lead the client servicing team. He is highly energetic and is well aligned with the agency vision and philosophy Cheil India to manage the growing business.?

Mathur said, ?Cheil is leading the change with its new model of communication that is holistic in its approach and with a greater degree of integration across disciplines. This represents a great opportunity and I believe it is the right time for me to be at Cheil and drive the change.?

Mathur has 20 years experience in advertising and has worked with ad agencies like JWT, Contract and Grey. Prior to joining Dentsu, Mathur was at Contract where he was involved with brands like DelMonte in India besides leading the communication efforts for Dabur?s Hair Care and Glucose businesses, Spice Group?s mobile handsets and retail business. At Grey, he launched Suzuki Motorcycles and Ebony Gautier apart from handling other businesses like Wrigley-JoyCo, India Today group, Ranbaxy, Haier, Genpact and Halonix. During his eight-year stint at JWT, he worked on some iconic brands like Pepsico?s Kurkure, Nestle?s Maggi, Reebok, HT, ITC Hotels, Swatch Group and Hero Honda.

Latest Reads
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories