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Cheil Worldwide SW Asia appoints Saurabh Mathur as senior VP

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MUMBAI: Cheil Worldwide SW Asia has brought on board Saurabh Mathur as senior vice president ? client servicing as part of the agency?s strategy of building a strong integrated local team. He will be leading Cheil India?s client servicing team and working closely with Cheil Worldwide SW Asia president and head of regional headquarters John Koo.

Before joining Cheil, Mathur was with Dentsu, where he led the agency?s efforts on all key businesses including Aircel?s Wifi and 3G campaigns, Panasonic business and launch of the Ingersoll Rand group in India.

Koo said, ?Cheil?s SW Asia?s operations are growing at an extraordinary pace. Saurabh?s rich experience and stellar track record makes him ideal to lead the client servicing team. He is highly energetic and is well aligned with the agency vision and philosophy Cheil India to manage the growing business.?

Mathur said, ?Cheil is leading the change with its new model of communication that is holistic in its approach and with a greater degree of integration across disciplines. This represents a great opportunity and I believe it is the right time for me to be at Cheil and drive the change.?

Mathur has 20 years experience in advertising and has worked with ad agencies like JWT, Contract and Grey. Prior to joining Dentsu, Mathur was at Contract where he was involved with brands like DelMonte in India besides leading the communication efforts for Dabur?s Hair Care and Glucose businesses, Spice Group?s mobile handsets and retail business. At Grey, he launched Suzuki Motorcycles and Ebony Gautier apart from handling other businesses like Wrigley-JoyCo, India Today group, Ranbaxy, Haier, Genpact and Halonix. During his eight-year stint at JWT, he worked on some iconic brands like Pepsico?s Kurkure, Nestle?s Maggi, Reebok, HT, ITC Hotels, Swatch Group and Hero Honda.

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