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Reebok to launch "Live with Fire" campaign

Mumbai: Reebok is all set to launch its new, fully-integrated marketing campaign - "Live with Fire", continuing the brand‘s mission to change how people perceive and experience fitness.

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Dentsu Digital launches iButterfly in India

MUMBAI: Dentsu Digital has launched its mobile marketing platform ‘iButterfly‘ in the Indian market to help marketers to connect with their consumers on mobile.

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DDB Worldwide bags Reebok's global biz

MUMBAI: Reebok International has appointed DDB Worldwide as its global agency of record (AoR).

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Cheil Worldwide SW Asia appoints Saurabh Mathur as senior VP

MUMBAI: Cheil Worldwide SW Asia has brought on board Saurabh Mathur as senior vice president – client servicing as part of the agency’s strategy of building a strong integrated local team.

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L&T consolidates digital mandate with DDB MudraMax

MUMBAI: After getting the Rs 1 billion media account of Larsen & Toubro last year, DDB MudraMax has pocketed the company‘s full service digital mandate.

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