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Britannia signs up with Salman Khan for Tiger

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MUMBAI: Britannia has appointed Bollywood actor Salman Khan for their biscuit brand Tiger.

Khan will play a crucial role in further enhancing Tiger?s core values through his association in presenting the brand, its products and promotional activities.

Britannia Industries category director, health and wellness Anuradha Narasimhan said, "The Tiger brand is about kids - on one hand it is about fun and drool, and on the other hand it is about energy and nutrition. We found a great fit for Britannia Tiger with Salman Khan - someone who is extremely passionate about fitness and a healthy lifestyle - and equally passionate about children and their education and health. We are delighted to have him as our brand ambassador and we are sure this association will take our brand to new heights".

Khan said, "I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids and talks to them, which I also very much enjoy doing."

Britannia Tiger was launched in 1997 and is serving consumers through its glucose biscuits, cream biscuits, and chocochip cookies.

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