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Are celebs killing their brand by endorsing too many products?

MUMBAI: How often do we come across an ad that features a Bollywood celebrity? Maybe, a lot, and it is mostly driven by people’s affinity for seeing their favourite celebrity on television, outside of movies.

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Sony gamifies ‘Dus ka Dum’ with dedicated app

MUMBAI: After a successful season of Kaun Banega Crorepati (KBC), Sony Pictures Network is reviving Dus Ka Dum, another big reality show with superstar Salman Khan. The show is coming back on air for its third season after 2009. Since its initial airing, the entertainment landscape has changed...

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Gear up for Salman Khan’s action packed punch with the world television premiere of 'Tiger Zinda Hai' on Sony MAX

After breaking all records on the silver screen, the blockbuster movie, Tiger Zinda Hai is all set for its World Television Premiere on Sony MAX, the leading Hindi movies channel from Sony Pictures Networks on Sunday, 18th March at 1PM. Directed by Ali Abbas Zafar, Tiger Zinda Hai brings back the...

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Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut of...

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Salman Khan to endorse Emami’s edible oil business

Bollywood actor Salman Khan has joined hands with club Emami as its new ambassador for its category - Himani Best Choice.

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