Aaj Tak kick-starts on-ground events with 'Agenda Aaj Tak'

MUMBAI: Taking a cue from other news channels, Aaj Tak has kick-started on-ground events with ‘Agenda Aaj Tak‘ which is to be held on 6 and 7 December in New Delhi.

The event will be held annually.

The Hindi news channel has roped in BRYS Group as the presenting sponsor while Century Plywood has come in as the associate sponsor for its first edition. BRYS Group is into real estate, hospitality, medicare and advertising.

India Today Group CEO Ashish Bagga told that the cost of the event has been recovered. "Substantial margin is usually enjoyed by such thought leading events. Thus, sponsors are still pouring in."

The event will be webcasted live on Aaj Tak‘s website. Aaj Tak and the network channels will be supporting it on air with special programmes like Live cut-ins, curtain raisers, daily half hour specials, quotes through the daily stories and post-event weekend shows.

The marketing campaign promise of the event is "Hindi Jagat ka Mahamanch".

"We are doing aggressive marketing promotions across all mediums such as print, internet, outdoor, TV and radio as we conceive this to become a benchmark property both on air and off air," Bagga added.

‘Agenda Aaj Tak‘ is a summit that will bring 40 renowned personalities from India and abroad to discuss, share their insight and perspective and will try to lay the foundation for India‘s Future.

The conclave will consist of discussions and Q&A sessions by prominent political leaders, cricketers, Bollywood celebrities, authors and bureaucrats on issues like politics, youth, social media, democracy, development, Bhasha, cross-border terrorism, regionalism, economic reforms, social issues, India-Pakistan relation and popular culture.

According to Bagga, the overarching theme is to set India‘s Agenda in India‘s own language - Hindi. "Thought leaders from all spheres will be building on this and so will the subsequent On Air programming. Therefore, to take the channel‘s influence beyond the screen and to create mass movements we have embarked on this direction as the most respected and trusted news channel."

He said this show is expected to be amongst the most powerful shows on TV ever. "It is first of its kind in India‘s own language - Hindi. Therefore expectations on ratings are high but more importantly the influence will be the driver for such initiatives. The opinions and the stature of speakers will define a new high when it comes to thought leadership. Revenues are anyway very positive on platforms that are opinion leading and present extraordinary positive rub off."

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories