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Are celebs killing their brand by endorsing too many products?

MUMBAI: How often do we come across an ad that features a Bollywood celebrity? Maybe, a lot, and it is mostly driven by people?s affinity for seeing their favourite celebrity on television, outside of movies.

MAM Marketing MAM
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Big B sings acapella style for Navratna

MUMBAI: Navratna Oil, the ayurvedic therapeutic cool oil brand from the house of Emami has launched Amitabh Bachchan in a never seen avatar of an ?acapella' singer. In a brand new music video, Big B can be seen crooning to the iconic song ?Sar jo tera chakraye? from the film Pyaasa in an acapella...

MAM Media and Advertising Ad Campaigns
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Irrfan Khan promotes Digital India in new Mastercard campaign

Aimed at accelerating the country's shift from cash to digital payments, Mastercard has launched ?KhulGayiLife?, a new marketing campaign. The campaign will further strengthen the company?s digital payments efforts in the metros with an increased focus on the tremendous opportunity that sits within...

MAM Media and Advertising Ad Campaigns
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Rohan Sippy to debut on TV with Discovery Jeet?s Khan No.1

Indian film director Rohan Sippy will don the hat of a producer for the first time on Indian television with crime show Khan No 1 to be showcased on the upcoming entertainment channel Discovery Jeet.

Television TV Channels GECs
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Irrfan Khan is Mastercard's first Indian brand ambassador

MUMBAI: American brand Mastercard has roped in Indian actor Irrfan Khan as its new brand ambassador.

MAM Marketing Brands

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