Zee's Sharlton Menezes joined LeEco's new Content Business as head of strategy; Debashish Ghosh to be the COO

MUMBAI: Former biz head of Original Digital Content at Zee Digital Convergence has joined chinese technology giant LeEco as head of strategy of Content Business effective since May 23 2016. He will be responsible for overall strategy of Le Eco?s soon to be announced content business in India that will include an Over-The-Top video service. In addition to that he will also oversee the new marketing and membership initiatives put forth by the company.

Menezes is expected to directly report to the newly christened COO of the content business. As reported earlier by, Menezes? former senior and ZMCL CEO Debashish Ghosh is set to take over as the COO at LeEco's new content outfit by June 1. In what industry called ?a major reshuffle?, both Menezes and Ghosh left their former portfolios at ZMCL earlier in May.

As per a source close to the development the new content business, details of which is expected to be announced by June 8, will run separate but parallelly with the company?s already established technology business in India. It is to be noted that LeEco is well known for its content business in the home country, often referred to as the ?Netflix of China? and word has it that the technology giant is taking a similar route with its business strategy in Indian market.

Latest Reads
iCubesWire bags digital mandate for Singer India

iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.

MAM Media and Advertising Account
Star India invests into Zapr Media Labs

According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

MAM Marketing MAM
Dentsu Webchutney with UN Women launch #DrawALine campaign

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine.

MAM Media and Advertising Digital Agencies
Langoor partners The Younion

Langoor, a full-service digital-first agency, and marketing company The Younion have announced a strategic partnership to help blue chip brands consolidate and strengthen their positions in India.

MAM Media and Advertising Digital Agencies
BharatMatrimony launches 'Find Your Equal' campaign

Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni.

MAM Media and Advertising Ad Campaigns
Synamedia launches Credentials Sharing Insight - turns casual password sharing into incremental revenues for service providers

In advance of CES 2019,Synamedia, the largest independent video software provider, today announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity.

MAM Marketing MAM
Isobar launches India’s first ever UGC-led Voice Mobile Banner

Isobar India, the digital agency from Dentsu Aegis Network, has partnered with Forevermark Diamonds to launch India’s first User Generated Content led Voice Mobile Banner.

MAM Media and Advertising Digital Agencies
Pepperfry launches Bespoke Services

Pepperfry has announced the launch of its Bespoke Services— its one-stop-shop to resolve all ‘interiors woes’ for the homes of its customers.

MAM Marketing Brands
Kalyan Jewellers announces Mega Discount Mela

Kalyan Jewellers has announced a Mega Discount Mela for this season offering up to 30 per cent discount on VA for gold jewellery, up to 20 per cent on diamond jewellery and up to 10 per cent on studded jewellery.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories