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MPA: India & China power APAC ad rev, ads in largest medium TV still robust

MUMBAI: Global media research and consulting firm Media Partners Asia’s findings in "Asia Pacific Advertising Trends" indicate that net advertising revenues in Asia Pacific, measured after discounts across 14 markets, were up by 6.8 per cent in 2016 to reach ~$ 170 billion (€160bn), compared with...

MAM Marketing MAM
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Netflix originals may get mobile-specific cuts

Video streaming service Netflix plans to explore streaming mobile-specific cuts of its original movies and TV shows. With this plan, the platform’s chief product officer Neil Hunt wants to satisfy the growing audience of mobile Netflix watchers.

iWorld Video On Demand
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Corning uses Micromax Vdeo to narrate tough dabbawalas' story

Corning Gorilla Glass has unveiled a global marketing communications campaign, Incredibly Tough, highlighting incredibly tough people, doing incredibly tough things using devices that are equally tough. The campaign will be promoted across social media channels, on regional online TV platforms and...

MAM Media and Advertising Ad Campaigns
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Smartphone chip market to be worth US$ 5bn by '22: Report

MUMBAI: GNSS Chip Market is estimated to be worth US$ 5.22 billion by 2022. Some of the factors driving the growth of the GNSS chip market include the high penetration of electronic, wearable, and connecting devices; increasing demand for accurate and real-time data; rising demand for high-speed...

iWorld Telecom
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"There would be a lot on TRAI's plate in 2017" - RS Sharma

RS Sharma, chief regulator of India’s telecoms and broadcast carriage services, is a plain-speaking person who doesn’t mince words. He is forthright inhis thoughts on the Telecom Regulatory Authority of India (TRAI)’s role, which, according to several reiterations, is work towards creating a...

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