Mumbai: TAM Sports has released an advertising report based on the first 39 matches of ICC CW’23 and for all the channels on which matches are telecasted.

ICC World Cup'23 witnessed indexed growth of 19 per cent from the first 39 matches in terms of average ad volumes per match compared to ICC World Cup'19.

The count of categories & brands grew by 32 per cent and 30 per cent respectively in ICC World Cup'23 compared to ICC World Cup'19 during the first 39 matches from both the World Cups.

In ICC World Cup'23, perfumes/deodorant was the leading category with eight per cent share of ad volumes. Perfumes/deodorant, pan masala & ecom-wallets were the only common categories among the top five of ICC World Cup'23 and ICC World Cup'19 in the first 39 matches.

Also, the top five categories together covered 32 per cent share of ad volumes during the first 39 matches of ICC World Cup'23.

Among the top five advertisers, Vini Product was the only common advertiser between ICC World Cup'23 and ICC World Cup'19. The top five advertisers collectively added 32 per cent share of ad volumes during ICC World Cup'23.

Over 50 new categories and over 195 new brands were advertised in 39 matches of ICC World Cup'23 compared to the same number of matches in ICC World Cup'19.

Among the 195 plus new brands, 'Bharat Petroleum MAK' was the leading brand followed by 'Indusind Bank Indie App'.