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TV eats into ad shares of radio, print in South India: TAM

TAM Media Research - a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern...

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TAM adex data shows Samsung was top telecom advertiser

Recently released TAM Media Research AdEx data reveals that Samsung India Electronics was the top advertiser in the telecom products category on print, radio, and digital platforms for the period between January 2018 and September 2018.

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Marico in list of top advertisers by volume as Bharti Airtel slips out

MUMBAI: Bharti Airtel has cut down its advertising on television and shifted allocations to other mediums in 2012, a year marked by slowdown and a difficult market condition for telecom companies.

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