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IPL auctions set to kick off 2019 cricket bonanza for brands, marketers

Indian fans are in for a rollercoaster ride in 2019 thanks to an action-packed cricket calendar. Virat Kohli’s men have major challenges – tough and exciting in equal measure – lined up right through the year. The Indian side is set to play 12 Tests, 22 ODIs, 17 T20Is and the all-important World...

Television TV Channels Sports
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Hindi news most benefited genre in Chrome DM week 42

With a growth of 0.82 per cent as compared to last week (41), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 42 of Chrome Data Analytics & Media. 

Television TV Channels Viewership
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COLORS INFINITY celebrates its third anniversary with a BIG BANG!

Celebrating the occasion of its third anniversary with much gusto and zest, COLORS INFINITY is treating fans to the most comical, hysterical and whimsical weekend of all-time with a marathon of The Big Bang Theory, airing seasons one to six, staring at 10am on Saturday, July 28 till 8pm Monday,...

Television TV Channels Viewership
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Digitisation leading to higher HD adoption in India

High definition (HD) TV channels started launching in India years ago but it was only when digitisation happened on a large scale that the adoption of channels grew. According to Broadcast Audience Research Council (BARC), the total HD count in India has increased to 83 channels currently from 59...

Television TV Channels GECs
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Why is BFSI betting big on sports marketing?

Raise your hand if you know who sponsored the last Mumbai Marathon? Sure everyone knows it was Standard Chartered Bank! Now, do you also know the main sponsor for the upcoming India England tour 2018? Not really, right? Advertisers in India have realised that they don’t have to rely on cricket to...

MAM Marketing Brands

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