MUMBAI: Zee Cinema is all set to premiere English Vinglish on Indian television on 29 December at 8 pm.

The movie, which is a comeback of Bollywood actress Sridevi after a hiatus of 14 years, is produced by R Balki.

The channel has roped in Godrej Ezee as the presenting sponsor while the Attitude (Amway) is the powered by sponsor.

Zee Cinema is quite hopeful of the movie that was widely applauded. Zee Cinema business head Mohan Gopinath said, "There are some films that set the cash registers ringing at the box office and others that evoke critical acclaim. Then there are a third lot of films that effortlessly manage to score on both these fronts by sheer virtue of their caliber combined with the star power of their luminous cast. We are extremely confident that the world television premiere of English Vinglish will be received well by Zee Cinema viewers."

In sync with the title of the movie ?English Vinglish?, Zee Cinema has used today?s conversational style of speaking in signages displayed at strategic locations in 56 centres. Messages like ?Coffee Voffee?, ?Exit Vexit? and ?Please Switch off your Mobile Vobile? placed across 870 touch-points.

For this intiative, Zee Cinema had partnered with popular joints such as Caf? Coffee Day, multiplexes such as Inox, Cinemax, Fame, lifestyle chains like Globus, Shoppers Stop and Westside and the Mumbai International and Domestic Airports. 

The movie is being aggressively promoted by the channel through on-air promos and astons, social media and digital media banners on targeted sites.

English Vinglish is an Indian comedy-drama film directed by Gauri Shinde. The film revolves around housewife Shashi Godbole, who enrolls for an English language course to prove a point to her husband and other family members. It was made simultaneously in Hindi and Tamil and released on 5 October. It was also dubbed in Telugu and released simultaneously along with the Hindi and Tamil versions.

MUMBAI: Zee Entertainment Enterprises (Zeel) is all set to host its annual awards event, Zee Cine Awards 2013, on 6 January at Yash Raj Studios, Mumbai.

The award ceremony will for the first time be simulcast on Zee TV, Zee Cinema, Zing, Zee Marathi, Zee Bangla, Zee Tamil and Zee Telugu. The Red Carpet will air at 7.30 pm on 20 January followed by the main event at 8 pm.

The channel has roped in New Fair & Lovely as the presenting sponsor of the event.

 Zee Cine Awards this year is propagating the rights of the viewers to choose their favourite actor/film with the positioning ?Haq Hai Aapka?. Zee will introduce an innovative and transparent voting mechanism to make the ?Viewers? Choice? proposition of ?Zee Cine Awards 2013? credible and transparent. To ensure this, Zee has empanelled Ernst &Young as a third party to authenticate the voting mechanism. To give the viewer a platform to voice his opinion, Zee has introduced an interactive platform which is a voice portal called ?Zee Connect?.

Zeel MD and CEO Punit Goenka said, ?I?m pleased to announce that the 13th Zee Cine Awards will be held in Mumbai in January. The Awards will be telecast on 20 January 2013 on Zee TV and for the first time will also be simulcast on Zee Cinema, Zing, Zee Marathi, Zee Bangla, Zee Tamil and Zee Telegu. To ensure the authenticity of the voting mechanism for the nominations listed for Zee Cine Awards 2013, we have made the voting system toll free and brought on board Ernst & Young to audit the entire process of voting.?

In the past, Zee Cine Awards has been held in places like Macau, Singapore, London, Mauritius and Dubai.