Zeel ropes in 18 sponsors for 13th Zee Cine Awards

MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has roped in 18 sponsors for the 13th edition of its Bollywood awards property ‘Zee Cine Awards‘.

Zeel, which will air the award ceremony across its seven channels, has got on board Hindustan Unilever‘s skin care brand Fair & Lovely as the presenting sponsor, while the powered by sponsor is Pune-based real estate developer DSK Group. Zeel has also created a category titled Fitness Partner and has got Sugar Free as the sponsor in the category. Geetanjali Jewelers is the trophy sponsor of the event.

There are a total of 14 associate sponsors for the show -- Revital, Volini, Amway, Cherry Cough Syrup, Asian Paints, Cavin Kare, Pataka Tea, Everest Masala, Suzuki Bikes,, Imperial Blue, Mahindra Quanto, Nyle Shampoo and Apollo Tyres.

Zee Cine Awards will air on Zee TV, Zee Cinema, Zing, Zee Marathi, Zee Bangla, Zee Tamil and Zee Telugu.

Zeel chief sales officer Ashish Sehgal told that all the ad inventories for the show have been sold out. The show had a few spots which have been bought by Nestle.

"Zee Cine Awards is our biggest property and this year it will make around Rs 300 million, which is 30 per cent higher than the last year," Sehgal added.

According to him, the presenting sponsor will consume 10-12 per cent of the ad inventory, the powered by and fitness sponsor will collectively utilise around 12-13 per cent and the remaining will be used by associate sponsors and Nestle.

Ernst & Young will be the auditors for the awards.

Zee Cine Awards compete with Colors‘ Screen Awards, Star Plus‘ IIFA Awards, Sony Entertainment Television‘s Filmware Awards and Max‘s Stardust Awards.

Zee Cine Awards is being held on 6 January at Yash Raj Studios in Mumbai.

The Red Carpet, a curtain raiser to the awards show, will air at 7.30 pm on 20 January followed by the main event at 8 pm which will run for four hours.

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