Mumbai? Welcome G.One this New Year as he greets you on Star GOLD with the World Television Premiere of the most talked about film of 2011 ? Ra.One on the 21st of January at 9 PM.

With the leadership of the Hindi Movie Genre under its belt, the World TV Premiere of Ra.One will further cement Star GOLD?s efforts of entertaining viewers with the biggest and the best of Bollywood. With Ra.One, the channel brings alive the age old premise that good always overcomes evil. After all ?Superhero banta nahi hai muscle ya metal parts se, Superhero banta hai sirf apne HART se?. Through this premiere, G.One will inspire the superhero inside everyone to karo their dil ki.

The World TV Premiere of Ra.One is being promoted on Star GOLD with support from the Star Network and a couple of other channels. Besides TV, Print and Outdoor in select cities coupled with a ?Ra.One Photo Mash up Application on Facebook is being utilized to sustain the excitement for the premiere on the channel.

Hemal Jhaveri, General Manager, STAR Gold, said, ?2011 was a very exciting year for us with Star Gold starting afresh and propelling ourselves as leaders in the category. Our investments in creating a strong movie portfolio paid off and the focus is now on creating a great consumer experience. We welcomed 2012 as leaders and intend to enthrall our viewers with many more premieres in the coming year to become the first port of call for Hindi movies in India.?

Directed by Anubhav Sinha, Ra One is the story of Shekhar (Shah Rukh Khan), a video game designer trying hard to fit-in in his son, Prateek?s cool world. Shekhar on his wife Sonia?s (Kareena Kapoor) request uses his son?s idea, and creates a game with the antagonist RA One, stronger than the protagonist, G.One. With the firm?s new technology that enables digital characters? to come to life, RA One (Arjun Rampal) enters the real world and kills Shekhar. In order to kill RA One, Prateek brings G.One (Shah Rukh Khan) to life. Is G.One powerful enough to destroy RA One or does RA One use his evil forces to conquer the world? Does Sonia get Shekhar back in the form of G.One?

Watch Shah Rukh Khan ?Karo his Dil Ki? in India?s first sci-fi superhero film only on Star Gold this Saturday, 21st January at 9 pm.
 

Mumbai: STAR Gold, the leader for the past 11 weeks is looking at ending the year on a high with the World TV Premiere of FORCE on 24th December at 9 PM. The channel will live up to its promise of screening the latest blockbusters with the screening of this successful action blockbuster.

The World TV premiere of ?Force? will be the latest addition to the list of successful premieres like Singham and Bodyguard which redefined and set new benchmarks in the Hindi Movie Genre. Since its refresh in September, Star GOLD has clearly stepped up the momentum for the channel and the category as a whole. The movie, starring two of Bollywood?s hottest actors John Abraham and Genelia D?Souza, is about an honest police officer who keeps duty above everything else to ?karo his dil ki?. The premiere on Star GOLD is a testimony to the channel?s commitment of being the first port of call for the latest and the best of Bollywood.

Hemal Jhaveri, General Manager, Star GOLD said, "It has been a great year for Star Gold and we continue to reinforce our commitment to showcase the biggest Bollywood blockbusters. The World TV premiere of Force is another step in this endeavor. The scheduling of movies and the inventory reduction has ensured that movie viewing on Star GOLD is an engaging and entertaining experience. We hope to continue this momentum in the New Year with a line-up of more Blockbuster Premieres on the channel."

?Force?, the high voltage action movie airs on Star Gold on 24th December at 9 p.m. It is a story of a no-nonsense narcotics officer, who ensures justice is served. Combining state-of-the-art fight sequences and thrills with a romantic narrative, ?Force? is a stylized thriller among the new wave of Indian action films.

The World TV premiere is being promoted across key cities through television, print, sms and digital platforms. In addition, Facebook users can win exclusive Force merchandise by answering a simple question on the Facebook page. A network roadblock will be witnessed across the channels Star Pravah, Star Jalsha, Star Utsav, Channel V and Star World.

Mumbai: In what?s fast becoming a tradition at STAR Gold, the nation?s favourite movie destination is gearing to premiere yet another blockbuster ?Bodyguard? on TV to enliven its viewers? evenings.

The Salman Khan and Kareena Kapoor-starrer will premiere on the channel on 12th November at 9 pm, cementing the channel?s position as TV?s biggest screen that?s home to the biggest blockbusters. The channel has set new benchmarks in the Hindi Movie channel space with the premiere of Singham, in terms of both reach and GRP?s. Riding high as the undisputable leader in the genre, Star Gold hopes to set new records with Bodyguard.

By consistently offering the latest and the best movies, Star Gold is set to break new ground. The World TV Premiere of Bodyguard, the highest opening day grosser, is another leap in this direction.

Hemal Jhaveri, General Manager, Star GOLD, said, "Bodyguard?s premiere is testimony to our commitment make Star GOLD a one stop destination for the biggest and the best of Bollywood. For us, it?s been a delightful experience as we line up more hits and break new ground in the future."

Directed by Siddique, Bodyguard is an action packed love story, about Lovely Singh (Salman Khan) who is the personal bodyguard of Divya (Kareena Kapoor). Lovely Singh is an ideal bodyguard, who leaves no stone unturned to perform his duties and gives his 100% towards his chosen profession. But being under constant surveillance of Lovely Singh puts Divya in a desperate attempt to plot a plan for diverting his attention. Will Divya be successful in escaping the alert and watchful eye of Lovely Singh? Or will she become a victim of her own scheme? Star Gold inspires its viewers to Karo Dil ki just like Lovely Singh, for whom there is nothing above his duty.

The World TV premiere is being promoted across key cities through TV, Outdoor and print. In addition, to all of these, a roadblock will unfold across the Star Network on the 12th of Nov, just before the movie playout.

Divya?s mischief, and Lovely Singh?s omni-present gaze make Bodyguard the perfect family entertainer that you should tune into on Star Gold this Sat, 12th Nov at 9 pm.

Mumbai: Less than a month after refreshing its brand with the promise to line up blockbuster movies for its viewers, Star Gold is living up to its word by screening the cult roadtrip film - Zindagi Na Milega Dobara.

The 22nd October, 2011 telecast at 9 pm reiterates Star Gold?s new signature ?Karo dil ki? or do as you please. The small screen debut of this ?badi picture? will allow viewers to follow their hearts and catch a movie when they please and where they please - right in their living rooms with their families!

The blockbuster premiere is also part of Star?s endeavour to create new benchmarks in entertainment, Singham being the first one that captured the essence of Bollywood at home.

The movie itself, which continues to run successfully at the box office, follows the refreshing and adventurous journey of three youths.

Directed by noted filmmaker Zoya Akhtar, ?Zindagi Na Milegi Dobara? is a quintessential escapade set against Spain?s breathtaking landscapes. The film is a perfect blend of just every emotion, with thrice the fun, thrice the magic, and thrice the laughter.

Kabir (Abhay Deol) plans a bachelor road trip to Spain with his high school friends ? Imraan (Farhan Akhtar) and Arjun (Hrithik Roshan), where each one gets to pick an adventure sport for the trio to perform and live life to the fullest.

Zindagi Na Milegi Dobara grossed Rs.108 crores at the box office within 10 days of its release. It has garnered an impressive gross collection of Rs. 52.50 crores worldwide in the opening weekend and is the highest grossing Hindi film of 2011 in the overseas markets.