Star Gold Hopes to Score a Hatrick with force

Submitted by ITV Production on Dec 21

Mumbai: STAR Gold, the leader for the past 11 weeks is looking at ending the year on a high with the World TV Premiere of FORCE on 24th December at 9 PM. The channel will live up to its promise of screening the latest blockbusters with the screening of this successful action blockbuster.

The World TV premiere of ?Force? will be the latest addition to the list of successful premieres like Singham and Bodyguard which redefined and set new benchmarks in the Hindi Movie Genre. Since its refresh in September, Star GOLD has clearly stepped up the momentum for the channel and the category as a whole. The movie, starring two of Bollywood?s hottest actors John Abraham and Genelia D?Souza, is about an honest police officer who keeps duty above everything else to ?karo his dil ki?. The premiere on Star GOLD is a testimony to the channel?s commitment of being the first port of call for the latest and the best of Bollywood.

Hemal Jhaveri, General Manager, Star GOLD said, "It has been a great year for Star Gold and we continue to reinforce our commitment to showcase the biggest Bollywood blockbusters. The World TV premiere of Force is another step in this endeavor. The scheduling of movies and the inventory reduction has ensured that movie viewing on Star GOLD is an engaging and entertaining experience. We hope to continue this momentum in the New Year with a line-up of more Blockbuster Premieres on the channel."

?Force?, the high voltage action movie airs on Star Gold on 24th December at 9 p.m. It is a story of a no-nonsense narcotics officer, who ensures justice is served. Combining state-of-the-art fight sequences and thrills with a romantic narrative, ?Force? is a stylized thriller among the new wave of Indian action films.

The World TV premiere is being promoted across key cities through television, print, sms and digital platforms. In addition, Facebook users can win exclusive Force merchandise by answering a simple question on the Facebook page. A network roadblock will be witnessed across the channels Star Pravah, Star Jalsha, Star Utsav, Channel V and Star World.

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