MUMBAI: Star Gold has unveiled its new brand logo with a new tagline -- ‘Karo Dil Ki‘.

The new logo was launched during the television premiere of ‘Singham‘ on 10 September on the channel.

The new identity was simulcast across Star India‘s network channels -- Star Plus, Star One, Star Utsav, Star World, Star Movies, Pravah and Jalsha, via a network roadblock.

The channel is backing-up the new identity with the screening of movies such as Zindagi Na Mile Dubara, Bodyguard, Rockstar and Ra.One.

"Karo Dil Ki reflects the attitudes and aspirations of our viewers. As a brand we have always endeavored to give our viewers what they want to watch not just what we want them to watch. The TV premiere of Singham on 10 September is itself a landmark screening of this over Rs 1 billion grosser which is still running to packed houses," Star India COO Sanjay Gupta said in a statement.

According to an official communique, the refreshed Star Gold will have six-movie schedule every day. Other movie channels air five movies a day.