• Star Gold to premiere the journey of The Flying Sikh Bhaag Milkha Bhaag!

    MUMBAI:  The film that set the cash registers ringing at the box office grossing over 100 crores worldwide, Bollywood

  • Catch the World TV premiere of Rockstar only on Star Gold

    Submitted by ITV Production on Feb 23

    Mumbai: Ranbir Kapoor in a never seen before avatar, brings alive the magic of A R Rehman?s breathtaking music and the pain of a Rockstar?s heartbreak for the first time on the small screen. Tune-in to the World Television premiere of the critically acclaimed film, Rockstar only on Star Gold on Saturday, February 25 at 9pm.

    Ranbir Kapoor brings alive the ?Karo Dil Ki? philosophy through his journey from the gawky teenager Janardhan Jakhar to his meteoric rise as Rockstar Jordan. With a career defining performance in this movie, Rockstar definitely inspires the viewers to follow their heart and their passion. Premiering the biggest and the latest blockbusters for its viewers is fast becoming the norm at Star Gold.

    The World TV Premiere of Rockstar will be seen promoted across the STAR Network. Besides TV, Outdoor in select cities and Social Media is being employed to drive buzz around the premiere on the channel.

    Hemal Jhaveri, General Manager, Star GOLD, said, ?We established ourselves as leaders in 2011 with the television premiers of blockbusters like Singham, Bodyguard and Force, and cemented the position in 2012 with Ra One and now the World TV Premiere of Rockstar sets the tone for the year ahead. This will be followed by premieres of other blockbusters like Kahaani, Housefull 2, London Paris New York besides thematic movie festivals like Comedy Picture Lagatar and T20.?

    Rockstar is the story of Janardhan Jakhar (Ranbir Kapoor), a simple boy from Delhi who wants to make it big as a rockstar. His friend and canteen owner Khatana (Kumud Mishra), tells him that the only way he can produce good music is if he goes through a heartbreak. Soon JJ meets Heer (Nargis Fakhri), the beautiful, ?heart breaking machine? of St. Stephen?s college. In due course, the two become friends and Heer is set to marry a rich NRI from Prague in spite of her feelings for JJ. Can Jordan ultimately get all that his heart has ever desired or will he lose his heart forever?

    Don?t miss out on Ranbir Kapoor?s award winning performance on Star Gold with Rockstar on February 25 at 9 pm.

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  • Star Gold Hopes to Score a Hatrick with force

    Submitted by ITV Production on Dec 21

    Mumbai: STAR Gold, the leader for the past 11 weeks is looking at ending the year on a high with the World TV Premiere of FORCE on 24th December at 9 PM. The channel will live up to its promise of screening the latest blockbusters with the screening of this successful action blockbuster.

    The World TV premiere of ?Force? will be the latest addition to the list of successful premieres like Singham and Bodyguard which redefined and set new benchmarks in the Hindi Movie Genre. Since its refresh in September, Star GOLD has clearly stepped up the momentum for the channel and the category as a whole. The movie, starring two of Bollywood?s hottest actors John Abraham and Genelia D?Souza, is about an honest police officer who keeps duty above everything else to ?karo his dil ki?. The premiere on Star GOLD is a testimony to the channel?s commitment of being the first port of call for the latest and the best of Bollywood.

    Hemal Jhaveri, General Manager, Star GOLD said, "It has been a great year for Star Gold and we continue to reinforce our commitment to showcase the biggest Bollywood blockbusters. The World TV premiere of Force is another step in this endeavor. The scheduling of movies and the inventory reduction has ensured that movie viewing on Star GOLD is an engaging and entertaining experience. We hope to continue this momentum in the New Year with a line-up of more Blockbuster Premieres on the channel."

    ?Force?, the high voltage action movie airs on Star Gold on 24th December at 9 p.m. It is a story of a no-nonsense narcotics officer, who ensures justice is served. Combining state-of-the-art fight sequences and thrills with a romantic narrative, ?Force? is a stylized thriller among the new wave of Indian action films.

    The World TV premiere is being promoted across key cities through television, print, sms and digital platforms. In addition, Facebook users can win exclusive Force merchandise by answering a simple question on the Facebook page. A network roadblock will be witnessed across the channels Star Pravah, Star Jalsha, Star Utsav, Channel V and Star World.

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  • UFO?s satellite-based solutions revivinge film business in Assam

    Submitted by ITV Production on Dec 15

    MUMBAI: With 54 UFO Digital theatres in Assam, UFO Moviez India Ltd., the world?s largest satellite-based digital cinema network, has ensured that audiences across Assam are able to view new film releases first day first show at the same time as the rest of India. This has also resulted in increased audiences in theatres, which in turn, has led to a sea change in the film distribution landscape. The Assam circuit (comprising the states of Assam, Meghalaya, Manipur and Nagaland) has witnessed an almost five fold increase in territory selling prices for blockbuster films like ?RA-One?, Bodyguard or the forthcoming ones like ?Agneepath?. This is as compared to prices in the region pre UFO or early UFO days, when a commercial success like ?Mai Hoon Na? or ?Om Shanti Om? sold for Rs. 10 - 20 lakhs (approx) in 2004 - 2007.

    In a short span of time, UFO Moviez has successfully introduced satellite-delivered digital cinema in this region, which faces significant geographical and topographical challenges and where local language cinema was on the verge of dying down. First day first shows of films across the region enabled by UFO Moviez? satellite-delivered digital cinema solutions have stimulated a sea of change in the cinema theatre business in Assam, particularly amongst the single theatre owners, who were facing survival issues.

    Bhaskarjyoti Cinema Hall in Sivasagar district of Assam was closed for almost ten years, until UFO Moviez installed its digital cinema system in the theatre in May 2010. Now, after complete renovations, it is widely acknowledged as the best theatre in the region and enjoys regular houseful screenings of new Assamese and Hindi films.

    The Assam circuit, previously allotted low priority in the distribution chain, had barely ten theatres that screened new Assamese and Hindi films. As a result of the delay in the delivery of physical film prints to the region, these theatres were often forced to screen films as late as two months after their all India release. All of this changed, when in April 2007, the first UFO digital cinema system was installed in Assam. Anuradha Cinema in Guwahati, the second theatre in the region to install UFO?s projection system on its premises in April 2007, is now a premiere theatre in Assam and boasts a best in class projection system that offers superior picture quality and brightness and UFO?s 3D system. Theatre owner Chinmoy Sharma says, ?UFO Moviez? digital cinema systems ensure that audiences throughout Assam are able to enjoy high quality first-day-first-show screenings of films, unhampered by weather conditions, terrain or any other technical snags or delays.?

    Mr. Arun Mehra of Aum Moviez (the largest distributors of films in the Eastern Circuit) says, ?Increasing box office revenues have transformed Assam into a major territory for Indian films in the Eastern region. Most of the theatres in Assam now have improved sound systems to match UFO?s digital picture quality. Thanks to increasing revenues from ticket sales, all major theatres have been refurbished with pushback seats and new food courts. It?s an added bonus for film-goers in Assam, who are today willing to pay for the quality and value proposition that are a part of UFO?s digital cinema installations.? Adds Mr. Shankar Lal Goenka, Proprietor, Goenka Enterprises (a major film distributor based in Assam and winner of the Dada Saheb Phalke Academy Award for his services to the Indian film industry) says, ?The box office in Assam has expanded thanks to first-day-first-show screenings made possible by UFO Moviez.?

    Theatres like Smriti Gopal Cinema (only running theatre in Jorhat region) and Sarma Talkies (only one in Pathsala town), which were about to close down due to losses, have become active and vibrant again, thanks to UFO Moviez? pioneering solutions. Post installations of UFO?s digital infrastructure, these theatres have undergone a complete renovation of the premises and now operate profitably. The Gold Digital Cinema chain is now present in the region and has recently opened a new theatre in Shillong, Meghalaya.

    Assamese language cinema has also benefited immensely. Earlier, the average number of Assamese film releases per year was about one or two at the most. In 2011, there have been six Assamese film releases so far. In 2012, around seven Assamese language films are expected to be released. This growth is almost entirely due to the fact that there are now a much larger number of theatres that an Assamese film can reach in the first week of its release. For example, romantic Assamese drama film ?Raamdhenu? was released in 24 cinema halls across Assam early this year. The film screened to houseful audiences for two weeks in almost all these theatres and completed 25 weeks of screening to appreciative audiences. Producers of the film at Pride East Entertainment Pvt. Ltd. stated, ?We are delighted at the success of Raamdhenu and we hope that we will set the success ball rolling for the Assamese film industry. We share this success with UFO Moviez; their digital cinema technology platform and their support has made it possible to provide good content to our audiences on time and showcase the best quality in cinema.?

    The growth of cinema in the region is not limited to Assamese language films alone. Refurbished theatres, enthusiastic audiences and a growing appetite for cinema has meant that even Bengali and Bhojpuri films now play to packed audiences in Assam. For example, Bengali film ?Romeo? recently released in 16 UFO theatres in Assam. Hindi films too now enjoy larger audiences in the region. Shahrukh Khan starrer ?RA-One?, for example, was released in 49 theatres in Assam in its first week. ?Ready? and ?Singham? released in over 41 UFO digital screens across Assam. Dabangg ran houseful for almost a week in all the theatres in Assam. The ?big picture? in Assam is only going to get bigger and better!

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  • Star Gold unveils new logo

    MUMBAI: Star Gold has unveiled its new brand logo with a new tagline -- ‘Karo Dil Ki‘.

  • Bring home the best action blockbuster of 2011 SINGHAM Out now on Blu rayTM, DVD & VCD

    Submitted by ITV Production on Aug 30

    Mumbai, August 25, 2011: Reliance Home Video has released super hit action blockbuster ?Singham? on Home Video. The film can now be enjoyed on Blu Ray (Rs.799), DVD (Rs.299) and VCD (Rs.115).

    Singham is produced by Reliance Entertainment and directed by Rohit Shetty. It stars Ajay Devgn, Kajal Aggarwal and Prakash Raj.
    In Shivgad, a small village near Goa, Inspector Bajirao Singham (Ajay Devgn) fights against injustice, prejudice and corruption using his own brand of ethics and justice. Destiny sets up the honest and diligent police inspector against the tremendously powerful criminal cum politician Jaykant Shikre (Prakash Raj). Alone in enemy territory, Singham must now rise to his toughest challenge ? hold on to his principles and destroy the all powerful enemy.

    Director - Rohit Shetty wanted to do an action film for quite some time. With ?Singham? Rohit has also re-introduced the Hero ? Villain confrontation after a long time. The shooting of ?Singham? was completed in exactly 142 days. For the role of ?Singham?, Ajay Devgn took six months to work on his body. Action is one of the major highlights in the movie and for some key action sequences fighters were called in from the South film industry.

    Sweta Agnihotri, COO of Reliance Home Video said, ?Singham is an action-packed entertainer. It had a wonderful start at the box office and overwhelming audience response. In addition to the dynamic action sequences and power packed dialogues, the Blu-ray and DVD viewers are in for a treat with bonus features that includes character sketches, challenges faced in the making of ?Singham? and behind the scene footage on the making of action sequences & songs. We are sure ?Singham? will continue its successful run on home video as well?.

    ?Singham? has received wonderful reviews from the media; here is what some of the critics have had to say:

    "Extraordinary dialogues; performances par excellence; superb action. Set to rewrite box-office history" - Komal Nahta, koimoi.com

    "This one is sure to roar at the box-office. It has Blockbuster written all over it!" - Taran Adarsh, bollywoodhungama.com

    "Leaves you grinning, clapping and reeling under its impact." - Nikhat Kazmi, The Time of India.

    "Full-on paisa vasool police story" - Jeeturaaj, Radio mirchi

    ?Singham? - The ?lion? of action films! Seeti bajao, Singham dekho!!" - Siddharth Kannan, Oye Fm

    "Thoroughly Entertaining & consistently watchable" -Saibal Chatterjee, NDTV

    ?Singham? Blu-ray, DVDs and VCDs are now available at all leading stores across the country.

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