Nick India teams up with Mahindra Retail for a range of adventure toys

MUMBAI: Viacom18‘s kids brand Nick India has introduced a new range of adventure toys - Play Nation Royal Express & Play Nation Speed Racing in association with Mahindra Retail.

This collection of toys will help kids experience a combination of thrill and excitement, plus enable them to build their own racing paths right from scratch. The range of DIY (Do It Yourself) toys will consist of a train set called Play Nation Royal Express and a car set called Play Nation Speed Racing. Both the sets will be available in three versions and will be priced between Rs 1499 and Rs 4999. The toys sets will be available in over 100 retail stores across the nation.

Viacom18 Media senior vice president - consumer products and communications Sandeep Dahiya said, "We‘re happy to partner with Mahindra Retail to extend our brand to ‘Royal Express‘ and ‘Speed Racing‘. Given their unique features, the range is sure to excite our young consumers with its action, speed and engineering aspects." He further added, "This partnership is in line with our plan to extend brand ‘Nickelodeon‘ to categories that are relevant as well as exciting, through interesting collaboration like this."

Mahindra Retail executive vice president, distribution business and beanstalk Deepinder Kapany added, "We are extremely delighted with this new association with Nickelodeon. The launch of the Play Nation Royal Express and the Play Nation Speed Racing is only the beginning to excite kids to make their very own railway and racing tracks! It‘s more than just fun, as these products can help build teamwork abilities, develop the kids motor and coordination skills while the child has fun and is being entertained in a healthy manner. Our association with Nickelodeon is a perfect platform to launch these toys that are synonymous to fun, entertainment, development and adventure, just like Nickelodeon."

The association will also include marketing activities like on-air promotion, consumer interactivity, digital and radio that will help in engagement with kids. The range will be promoted through various social media platforms like Facebook, Twitter as well as on the Nick India website.

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