MUMBAI: Continuing its experiment with short format shows, Multi Screen Media-owned Hindi music channel Sony Mix is launching a new show ?Mix Tippani?, starting 16 September.

Through Tippani, Mix aims to win over audiences with presentation of information on music. Scheduled hourly like all short programming formats, the show will be presented by RJ Mantra and Umang Jain.

MSM EVP & Sony Max and Sony Six business head Neeraj Vyas said, "We are delighted to bring this musical nugget to our viewers via our unique original programming. Tippani is going to be everything it promises to be entertaining, enlightening, fun and knowledgeable at the same time in a very contemporary fashion. We are confident that this initiative will also be well received by our audiences."