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Sony Sab to increase focus on fiction genre

Sony Sab, which has till now relied on Taarak Mehta Ka Ooltah Chashma to carry the torch of its vision as a general happiness channel, is all set to launch four new fiction shows. The new weekday and weekend fillers will explore new themes like dramedy, horror comedy and fantasy.

Television TV Channels GECs
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Sony SAB to launch new show 'Super Sisters'

Sony SAB is all set to launch a new show named Super Sisters. The show will premiere on 6 August and will air every Monday to Friday at 7:30 pm.

Television TV Channels GECs
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Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
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FTA GECs bring in revenue despite low ad rates

MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free to air (FTA) general entertainment channels (GEC) as well as higher advertiser interest. Star Bharat is the only FTA that has...

Television TV Channels GECs
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Sab's new comedy 'Jijaji Chhat Per Hain' to pull North Indian viewers

Sony SAB is all set to make you laugh once again but this time with its late prime time slot show – Jijaji Chhat Per Hain. Launched on 9 January, it will air Monday to Friday at 10 pm. The infinite linear comedy show is produced by Edit 2 Productions, led by producer Sanjay Kohli.

Television TV Channels GECs

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