Neeraj Vyas

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Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
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FTA GECs bring in revenue despite low ad rates

MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free to air (FTA) general entertainment channels (GEC) as well as higher advertiser interest. Star Bharat is the only FTA that has...

Television TV Channels GECs
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Sab's new comedy 'Jijaji Chhat Per Hain' to pull North Indian viewers

Sony SAB is all set to make you laugh once again but this time with its late prime time slot show – Jijaji Chhat Per Hain. Launched on 9 January, it will air Monday to Friday at 10 pm. The infinite linear comedy show is produced by Edit 2 Productions, led by producer Sanjay Kohli.

Television TV Channels GECs
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Coexistence of music channels and digital devices is shortlived: Neeraj Vyas

MUMBAI: Digital platforms are threatening the very existence of music channels today. With rising cost of licencing music, the profitability of channels has drastically dropped. Speaking to Indiantelevision.com, SAB & MAX cluster EVP and head Neeraj Vyas says that music channels carry more...

Television TV Channels People
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How Neeraj Vyas is bringing SAB back to the top of the charts

MUMBAI: Four months ago, Sony Pictures Network India (SPNI) rebranded its 10-year-old comedy channel SAB TV under the leadership of veteran executive Neeraj Vyas.

Television TV Channels GECs

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