MUMBAI: Primetime International Services Pvt Ltd , a leading media marketing company celebrates 10 years of its association with Sony Entertainment Network channels in the International markets for their airtime sales. The Sony Entertainment Network?s bouquet of channels in the international markets includes the flagship Hindi GEC channel Sony Entertainment Television (SET), the family oriented comedy channel SAB and the blockbuster movie channel MAX.

Sony?s International feed covers all major NRI markets such as US, Canada, UK, Europe, Middle East, South Africa, Australia, New Zealand and Asia Pacific countries like Singapore, Malaysia, Thailand etc, Fiji and Caribbean Islands. The channel has been one of the earliest entrants into the international markets and has one of the best established distribution networks being present on almost all the major networks The content of the channel also caters to the more urban and progressive audiences which makes it apt for the NRI audiences vis-?-vis competition.. The channel also undertakes a lot of local marketing initiatives to promote its channels and properties in the local markets.

In light of Primetime?s long association with the channel, Mr. Tanmay Srivastav Vice President International Business Sony said, "Sony has partnered with Primetime since our early days in the international markets. The fact that we continue to have such along-standing relationship speaks volumes of our association with Primetime. We have a very comfortable relationship and fully appreciate Primetime?s efforts into making SEN one of the biggest Indian networks in the international markets.

Mr. Jenish Shah, VP International Sales Primetime India commented," Our experience with Sony has beenfantastic. We have grown from strength to strength with the channel. We plan to increase ourmarket share with presence in smaller markets likePunjab, East and some part of South. We plan to open representative offices in these regions to increase market coverage. We also want to leverage on properties like KBC to help tap new clients on board thus improving our shares. Sony has also been delivering in India which is another testimonial for clients to spend on the channel. "

Primetime?s plans to become a one-stop solution for International markets for clients based in India. Their aim is to not only provide media reach in the international markets on large TV platforms but also to provide customized solutions to advertisers.