Specials

“I don’t see a revenue stream from digital for 2-3 years”: Kartikeya Sharma

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/10/30/kar.jpg?itok=r8YK6RFN

MUMBAI: At the Seventh Indian News Television Summit, ITV Network managing director Kartikeya Sharma took the stage to speak about the success of his network and the future plans. Hailing from a political family, Sharma was adamant that he did not want to get into politics.

It was while he was studying in London that he got attracted to the media industry. “When I was studying, the only way of being in touch with home was television with the first channel that came on Sky. That drew me into the space,” he said while speaking to indiantelevison.com founder, CEO and editor in chief Anil Wanvari. He added that what affected him was the rise of primetime during 2004-05 and the way India was reacting to the world while it was fresh off the boat.

On being asked about the difference in running his hospitality business vis a vis media business, he said that the two cannot be compared. “News is definitely a tough business and there isn’t any particular revenue model that works well. You have to improvise. Circumstances are also important. So at what point a channel is being launched and the policies at that time is crucial,” he said.

Speaking about the growth of his Hindi News channel, India News, Sharma said that the initial projected benchmark was 6-7 per cent market space but it actually went to 11 per cent within a span of six to eight months. “We don’t fight for filling ad slots on the channel anymore,” he said.

The growth of the ITV Network has been a combination of both internal accruals and external debt. It will be going after a few more acquisitions and product launches in the regional space in the coming months. “By 2016 we want to be the largest and most profitable news network in the country,” he added.

Responding to Wanvari’s question about whether syndication of news was an alternative means of revenue for sustaining the business, Sharma said that surely that will bring in a new source of revenue. “There is enough content floating around with 400 channels but the true value of syndication is debatable and I don’t think you can look at it vis-?-vis subscription or ad sales,” he said.

While digital is touted as the ‘next big thing’, according to Sharma it is still too early to predict its fate. “In foreign countries, people aren’t able to monetise the digital platform as expected. There has been very little work done in research and development. I am not very optimistic about a revenue stream coming out of digital for the next two-three years,” he said adding that there is a need to look at digital as a synergy between evolution of content and technology.

According to him, evolution of digital does not mean the old world will end. “I am a big fan of digital myself but we are being bullish when we talk of this medium. It is a matter of fact that it is the future but the timing is important. We have made huge errors of calculating that in the past and we are doing the same again,” he said.

Talking about his tenure as Association of Regional TV Broadcasters (ARTB) president, Sharma said that the main aim was to help regional broadcasters since he realised that they needed a voice. “I managed to get 40 per cent of revenue for broadcasters from the government,” he stated.

For the industry to progress, Sharma said that unity was necessary but collective decision doesn’t last long. “DD Freedish has pushed up its rates from Rs 50 lakh to Rs 5 crore in five years because of GECs wanting to get onto it. We all decided that we won’t go on the platform but then some of us ended up breaking that decision,” he shared with the audience.

While the news space was cluttered, he believes that there is space and chance to be a number one in news.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/05/watch.jpg?itok=ehnR-4aT
65% of south India tuned into TV news channels on Counting Day

The much-awaited general election results were declared on 23 May, and the media platforms have seen one of their highest peaks in recent times.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/31/timesinternet.jpg?itok=AAtwgass
Times Internet sees 133 million users on Election Results Day

Times Internet, India’s largest digital products company, was the preferred choice of users for news and content on 23rd May, the date of the announcement of the 2019 General Election results.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/30/election.jpg?itok=5Mmsod1b
India Today Group dominates Elections 2019

The India Today Group's gold standard of journalism was backed by Ground reporting, accurate exit polls, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/modi.jpg?itok=kX7FAR3n
BJP’s return to power signals positive roadmap for digital brands and agencies

After a highly intense political show that ran over several months, the ruling Bharatiya Janata Party (BJP) has once again staked its claim to the central power within the country with Prime Minister Narendra Modi expected to reign his second term.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election_0.jpg?itok=ukuTPGk9
2019 Election results: Top media execs welcome PM Narendra Modi’s second term

Prime Minister Narendra Modi-led National Democratic Alliance (NDA) is on its way to a landslide victory in the 2019 election, with margins bigger than the 2014 one. The party’s win proved all exit poll predictions true. While the BJP-led NDA has already crossed 300 seats, the opposition party...

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election.jpg?itok=JJBOqY5f
General Elections 2019: BJP leads with more than 50% seats

After months of high-octane campaigning and controversies, the D-day deciding the fate of over 8000 candidates who participated in Lok Sabha 2019 elections of India, across 542 constituencies, is here.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/gonews.jpg?itok=6XdkqYOf
GoNews ties up with APN For Election Day 2019

India's first App-based television news channel, GoNews, and satellite TV news channel, APN, have decided to pool together their resources to cover the results of General Elections 2019.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/connect.jpg?itok=i940j4Mk
ConnecTechAsia - The Region’s TMT Platform for Networking and Business Intelligence Under One Roof

With transformation at the top of their agenda, business leaders are meeting at ConnecTechAsia, held in Singapore from 18 – 20 June 2019, to showcase and discover the latest technologies that promise to ready businesses for the future.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/07/watcho%5D.jpg?itok=U1xNerV9
Dish TV India’s OTT platform ‘Watcho’ presents ‘Vote The hell’ – A comedy series on elections

Dish TV India limited and Motion Content Group in association with Friday Code Private Limited have come together to announce ‘Vote the hell’ – a comedy show on elections featuring India’s top comics.

Specials Elections 2019

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories