Star Vijay to strengthen primetime band

MUMBAI: Star India’s Tamil general entertainment channel (GEC) has decided to spruce up its fiction offering by making changes to its primetime daily shows.


The newest addition to its primetime band is the Tamil version of the hit Star Plus’ ongoing show Ye Hai Mohabbatein, called Kalyanam Mudal Kadal Varai (KMKV). Similar to what the Hindi GEC has done, KMKV was introduced on 3 November at two slots 7 pm and 9 pm. The Hindi version is being aired at 7:30 pm and 11 pm. The remake is directed by Thai Selvam.


The reason for introducing it at 7 pm was to fill in the slot left empty by the dubbed version of Star Plus’ Mahabharat. The 9 pm slot, on the other hand, was chosen to push the other shows, in order to extend primetime from 6 pm to 11 pm.


The other big change will be the re-introduction of the dubbed version of Mahabharat which was aired from late last year, in a primetime slot which is yet undecided. “There has been a cult following of the show and we are very confident that the repeat will also give us minimum 4 TVRs,” says Star Vijay GM K Sriram. After the last airing, the channel took a feedback of people and found out that the earlier several episodes had been missed by viewers, who wanted to see it again.


The channel plans to air Mahabharatham from second week of December. “The success of the first airing has made us take it up again. Purvika Mobile has already shown keen interest to be on board as an advertiser,” adds Sriram. This will follow a mega marketing campaign to the tune of Rs 1 crore.


Additionally, its nonfiction show Super Singer has been shifted from 9 pm to 9:30 pm to make space for KMKV while Office has been shifted from 10 pm to 10:30 pm.


Sriram points out that the shows at 8 pm and 8:30 pm are its blockbuster ones- Deivam Thandha Veedu and Saravanan Meenatchi and they wish to build the 9 pm band along with it. Unlike Hindi where 9pm is the supreme primetime slot, in southern GECs it is 8pm.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories