MUMBAI: The television industry was in a new golden age, said Warner Bros. Television Group president Bruce Rosenblum.

The best platform for launching a new show is broadcast television. "You want your comedies on CBS on Monday and your promos inside the highest-rated shows. The more we can draw people to broadcast TV the better it is for our studio business," said Rosenblum, while speaking at the television technology and trade event Nab in Las Vegas.

The TV business has never been better. "Revenue from international has improved dramatically. The domestic broadcast, cable and syndication businesses are at a high point and there are new buyers in the market like Netflix and Hulu that are boosting the value of their libraries and new productions," he said.

International markets are playing a key role in reducing deficits between the cost of producing shows and the licence fees paid by the networks. "Even in a global financial crisis, we have had five years of meaningful increases to the point where the revenue from international more than covers the production costs of our entire sales of 26 shows".

Rosenblum estimates that more than 85 per cent of Time Warner?s profitability comes from Turner, HBO and the studio?s TV Group. Warner Bros. gets roughly half of its profits from TV. "Anything we can do to preserve that ecosystem and keep the consumer in an authenticated environment helps us," he averred.

He also said that social media is playing a bigger role in marketing efforts. "I haven?t seen Facebook and Twitter having an impact yet on what gets selected. Where Facebook and Twitter can help is when you have shows that are on bubble. Several shows have gotten renewed because networks were aware of how much chatter was out there."

MUMBAI: Reed Midem, which organises the television trade event MipTV and Mipcom market, has announced that movie and television studio Miramax is for the first time in the company?s history exhibiting at Mipcom 2011.

In addition, it was announced that Miramax CEO Mike Lang will deliver a keynote address on 3 October 2011. 

The worldwide entertainment content market takes place from 3-6 October at the Palais des Festivals in Cannes, France.

Lang said, ?The Miramax film library is among the most respected in the world, and we believe the movies and the brand have tremendous untapped global potential. Mipcom represents an exciting opportunity to meet and interact with global decision makers and establish meaningful partnerships. Our key initiatives will include the on-going expansion of our international television and digital sales efforts, development of both distinctive film as well as television programming and our hope to ultimately launch Miramax-branded cable channels as we seek to reach new audiences.?
 
Reed Midem director of the television division Laurine Garaude said, ?We are very pleased by Miramax?s decision to utilise Mipcom?s significant participation of high level decision makers in the global entertainment industry as they continue expanding their operation and successfully delivering their exceptional content to new audiences.?

Lang?s address as ?Media Mastermind Series? keynote speaker will be one of Mipcom?s highlights. He will talk about the experience in the digital arena, ranging from Miramax?s recent digital content delivery deals with Netflix and Hulu, to his early involvement with trailblazers in the digital arena and his strong relationships with other large entertainment companies and private investment firms.