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Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
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Data of 29 mn users hacked says Facebook

MUMBAI: Social media company, Facebook, on Friday stated that hackers had accessed 29 million user data in the breach which was disclosed late last month. Facebook previously had said that 50 million users were affected due to the data breach.

iWorld Social Media
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WhatsApp gets grievance officer under pressure from India

Under pressure to clamp down on sinister messages, WhatsApp has appointed a grievance officer for India and detailed out the process for users to flag concerns and complaints, including those around fake news.

iWorld Social Media
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Comment: DNPA formation raises key questions & upsets independent publishers

“When it comes to rain making, not all followers are equally valuable. Some people have a lot more influence than others,” said Areva Martin, author and autism expert, in `Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand’.

Television TV Channels News Broadcasting
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Madras HC issues notices to social media networks

India’s bumpy regulatory ride with online media continues. Now, the Madras High Court has issued notices to social media networks like Twitter and Facebook taking serious note of the claim that they were not responding to questions of law enforcement agencies on cybercrime complaints.

iWorld Social Media

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