• Big CBS Love to launch ?Melrose Place? on 7 Jan

    Submitted by ITV Production on Jan 05
    indiantelevision.com Team

    MUMBAI: Big CBS Love is launching a new television drama series titled ?Melrose Place?.

    Starting 7 January, the show will air every Monday to Thursday at 10 pm.

    The show will feature actors like Laura Leighton, Katie Cassidy, Heather Locklear and pop singer Ashlee Simpson in prominent roles.

    A franchise of the popular drama series 90210, Melrose Place follows the lives, careers, trials and tribulations of a group of young tenants who reside in the same apartment building in the trendy and fashionable Melrose neighbourhood of Los Angeles.

    As the young professionals work towards achieving their goals, drives and desires, the murder of their 40-year-old landlady leads to a mystery where everyone is a suspect with a motive to kill her.

    Big CBS Network business head Anand Chakravarthy said, ?With an intriguing plot catering to the urban elite audiences, Melrose Place will further amplify our promise to provide the latest, freshest and hottest content to our viewers. The show has a great mix of Passion, Glamour and Lust as a back drop to a murder mystery, a heady mix certain to go down well with audiences.?

    ?The show will be promoted extensively via a robust digital campaign while primarily targeting social platforms. It is a great opportunity for marketers and advertisers with multiple engagement avenues enabling them to reach out to their target audiences,? he added.

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