• Vivel Face Wash alongwith Hungama launches new TVC for 'MOBisur'

    MUMBAI: Hungama Digital Media Entertainment alongwith ITC‘s Vivel Face Wash, has unveiled a new television commercial

  • Hungama bags digital account of Timex & Helix

    Mumbai: Timex India and its youth brand Helix have appointed Hungama Digital Services as their new digital media AoR.

  • MTunes HD launches 'MTunes Trending20'

    Submitted by ITV Production on Aug 03
    indiantelevision.com Team

    Mumbai: MTunes HD, the first Bollywood music channel in HD, is launching a countdown show ?MTunes Trending20? on 4 August.

    Presented by Bharti Airtel, the weekly show will air every Saturday at 9pm and Sunday at 11 am and will play the top 20 songs of the week.

    MTunes Trending20 aims to bring to its viewers a comprehensive analysis of audience preferences across five platforms. The final chart will be compiled by the media research organisation - Ormax Media.

    The five platforms will be Radio popularity compiled by Radio City, Digital downloads provided by Hungama, YouTube views and Heartbeats (weekly music research) by Ormax Media and audience preferences as recorded by MTunes HD. A normalised measurement formula based on TV ratings data, Radio Aircheck, SMS requests, downloads/usage tracking across mobile service providers and views count on popular internet video sites will be collated to generate the weekly chart.

    MTunes HD CEO Saravanan P said, "MTunes Trending20 is a reaffirmation of our promise to deliver ?Music Like Never Seen Before? and strengthens a long line-up of path-breaking formats like Kal Ka Superhits, Handmade and MBox already on the channel. We have pioneered the industry by launching the World?s first HD Bollywood Music Channel and are committed to consistently drive growth for our stakeholders. This show will deliver the gold standard of Bollywood music rankings to the industry and is among several initiatives in the pipeline that will make the MTunes HD viewer ?Feel the Music?!"

    Ormax Media CEO Shailesh Kapoor added, "Today, music is consumed across media - television, radio, internet, mobile phones and other digital devices. MTunes Trending20 is a unique property that captures the combined effect of all these media."
     

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    Shailesh Kapoor
  • Meridian wins creative mandate of hungama.com

    MUMBAI: Meridian Communications Mumbai has won the creative mandate for hungama.com and bollywoodhungama.com along wi

  • CAG names mainstream media in CWG corruption report

    Submitted by ITV Production on Sep 17
    indiantelevision.com Team

    NEW DELHI: The Comptroller and Auditor General (CAG) has questioned the deals between the Commonwealth Games 2010 and certain media houses as the Organising Committee (OC) apparently resorted to pick-and-choose policy in the award of contracts worth over Rs 67.3 million.

    The CAG in its report has dubbed the process arbitrary and biased. The OC considered proposals in an ad hoc manner and as and when they were received.

    The CAG is more severe in its observations on the contract for creating a Games Time website, meant to put out real time information on sporting events, given to HT-Hungama - a consortium comprising Hindustan Times and Hungama. It has lambasted the process of awarding the contract to the consortium and said their work was deficient.
     
    The website lacked speed and was not really updated with the latest information, the auditors said.

    The website named Korea, Japan, Philippines and the US among the nations participating in the Games - but none of them did - and Commonwealth Games Federation head Mike Fennell went on record, saying that "there is certainly a big problem with the official Games Time website".

    The report says a benevolent OC overlooked the non-performance and did not encash the performance guarantee of Rs 2.9 million. A contract in favour of HT-Hungama had no other provisions for penalties case of non-performance, the CAG said.

    It said the bidding process was squeezed and completed within two months, leading to several irregularities. Among the three bidders, HT-Hungama‘s documentation was deficient but ignored by the technical committee. It led the CAG to conclude that the process was tailored in HT-Hungama‘s favour.

    The contract for production and broadcasting of commercials was given to two news channels, CNN-IBN and NDTV. The CAG said the OC followed an arbitrary approach with no planning for specific channels, time slots and cost benefit analysis.

    Image
    The Comptroller and Auditor General
  • Hungama Digital Media appoints Indranil Sengupta as marketing & brand GM

    MUMBAI: Hungama Digital Media Entertainment has roped in Indranil Sengupta as general manager, marketing and brand ma

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