Hungama Digital Media appoints Indranil Sengupta as marketing & brand GM

MUMBAI: Hungama Digital Media Entertainment has roped in Indranil Sengupta as general manager, marketing and brand management.

Sengupta will be replacing Ashish Shah, who resigned nearly two weeks ago.

Sengupta moves in from Zee Enterprises as AVP marketing and brand management for Zee Café and Zee Studio. He was responsible for creating brand identity, framing strategies for creating awareness about the brand, and implementing pre/post launch promotional activities for brand building and market development.

Sengupta will report to Hungama Digital Media Entertainment chief operating officer, consumer business and allied services Siddhartha Roy.

At Hungama, Sengupta will have a corporate role and work closely with the products team. He will take care of all the above the line (ATL) and below the line (BTL) activities for the interactive firm.

Sengupta has nearly 11 years of marketing experience and has previously worked with Hungama as account manager, client servicing for two years (2002-04). He has also worked with Rediffusion - Dentsu Young & Rubicam (now Rediffusion-Y&R).

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