MUMBAI: Big CBS Prime, an English male-targeted entertainment channel, is eyeing to strengthen it weekend programming with the launch of a special weekend property ?Maha Crime Sunday?.

Starting 21 April, the seven week special will air every Sunday from 8.30 pm-10.30 pm.

The channel, available in dual feeds of English and Hindi, will treat audiences to crime based shows selected from the key programming like 48 Hours: Mystery and CSI: Crime Scene Investigation. ?Maha Crime Sunday? has been designed to suit the entertainment penchants of the male audiences in India.

Big CBS Networks business head Anand Chakravarthy said, "This special, is backed with the understanding that audiences seek gripping stories which are well delivered, and wish to move away from story lines and programming which are served to them frivolously and more flippantly. With this offering we handpick episodes, by theme, from two of our key shows CSI: Crime Scene Investigation and 48 Hours: Mystery to highlight social evils. We are confident that this programming innovation will work excellently with both audiences and marketers."

With films and television sharing a symbiotic relationship, ?Maha Crime Sunday? will see its first episode have actor Emraan Hashmi coming on board to reach out to its ?male audience for the promotion of his film Ek Thi Daayan. Ensuring mass appeal, each of the shows will be peppered with Indian content as Bollywood and celebrities takes on the shows to promote their films, where synergies exist.

The property will see the spot-light on a special cause. These will range from cyber crimes to crime against women to domestic violence to sexual abuse and violence.

Big CBS Prime will carry out extensive promotional activities for this fresh new property Maha Sunday Crime to increase its viewership. There will be wide on-air promotions and space in the advertising mediums including TV, Radio and digital.

MUMBAI: Big CBS Love?s brand new fiction drama ?Under the Dome? will have a concurrent telecast in India with its premiere and telecast in US.

Based on a novel of the same name by award-winning author Stephen King and directed by Stephen Spielberg, Under The Dome will mark the first time ever that American fiction drama will be aired in India concurrent with its US telecast.

The show is part of the English general entertainment channel?s programming line-up for this quarter, which it will be kicking off with the launch of ?Britain?s Next Top Model? that is slated to premiere on 15 April. It will air Monday to Thursday at 9 pm.

It will also air the drama series ?Summerland? that brings together Lori Loughlin and Jesse McCartney. The quarter will also witness the launch of light-hearted British drama ?Secret Diary? tracing the life of Hannah Baxter portrayed by Billie Piper.

Big CBS Network business head Anand Chakravarthy said, "This summer, our aim is to provide our audiences with the best international series spanning genres, fulfilling their urge to indulge in new and engaging entertainment on their television. We are certain that our exciting new line-up of critically and commercially acclaimed shows like Britain?s Next Top Model, Summerland and Secret Diary along with the much-anticipated sci-fi drama Under The Dome will make for a unique viewing experience enticing not only the young urban audiences but also marketers and advertisers alike."

MUMBAI: Big CBS Love is all geared up to bring the hit comedy, The Game, to Indian television screens.

The Game will premiere on Big CBS Love starting 4 March, every Monday to Thursday at 8.30 pm.

The Game is a show that follows the lives of professional football players and their significant others. Showcasing the story of a young Melanie Barnett (Tia Mowry) who sacrifices her medical career to follow her boyfriend, professional football player Derwin Davis (Pooch Hall), The Game highlights the glitz, glamour and gossip that form the backdrop of the American sports culture while showcasing the tag line ?It?s tough being a Footballer; It?s tougher being a WAG?.

Big CBS Business Head Anand Chakravarthy said, "The Game is a show with a never-seen-before concept and an interesting storyline. The delightful and light-hearted comedy has enjoyed a successful run overseas and we are sure that the edge-of-the-seat content will resonate well not only with Indian viewers but also with our marketers who continue to explore new and exciting avenues to reach out to their core audiences."

MUMBAI: Reliance Broadcast Network Limited (RBNL) and CBS?s joint venture English GEC BIG CBS LOVE will be showcasing the television drama ?Beauty and the Beast?. The show which won the 2013 People?s Choice Award for Favorite New TV Drama will premiere on Indian television on 25 March exclusively on BIG CBS LOVE.

The series has been a critically-acclaimed and well received in America. The show features television actors Kristen Kreuk, Jay Ryan, Max Brown, Nicole Gale Anderson, Rob Stewart, and Sendhil Ramamurthy.

Beauty and the Beast is a modern-day romantic love-story cum drama between Catherine Chandler (Kristen Keuk), a smart homicide detective being haunted by her tragic past and Vincent Keller (Jay Ryan), an ex-military man with a mysterious past and a terrible secret.

BIG CBS Networks business head Anand Chakravarthy said, "We are excited to offer our discerning audiences with another outstanding international program, with this critically acclaimed show. Beauty and the Beast has all the elements that make for an excellent entertainment package for our female audiences, while offering marketers direct access to this focused target audience. We are confident that the show will be received very well in India!"

Mumbai: Big CBS Love has acquired exclusive rights to air the second season of legal drama ?The Good Wife?.

The show features Julianna Margulies and Archie Panjabi along with actors Chris Noth and Will Gardner in key roles.

The show is slated to go on air on 11 February and will be telecast every Monday to Thursday at 10 pm.

The Good Wife Season 2 is a show which traces the life of Alicia Florrick (Margulies), a housewife and mother of two, who must rebuild her career as a litigator after her husband Peter Florrick (Noth) is sent to jail following a very public corruption and infidelity scandal. Her life?s ups and downs continue as her ever-changing equation with her best friend and colleague Kalinda Sharma (Panjabi) and boss Josh Charles (Gardner) take the limelight while she continues her job to bring justice to those who have been wronged.

Big CBS business head Anand Chakravarthy said, ?With the launch of The Good Wife Season 2, we are furthering our promise to showcase the latest and hottest international shows to our viewers. The show?s award-winning leading ladies portray the strong and independent woman, much like our target audience, and we are confident that the second season of this female-centric drama will resonate well with not only the urban elite women, but also the marketers and advertisers.?

?The Good Wife Season 2? will be promoted extensively across digital and social media platforms.