iWorld

Facebook ropes in Antonio Lucio as new CMO

He had remarkable stints in HP, Visa, PepsiCo

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/24/gary.jpg?itok=ylQJQdXG

MUMBAI: Facebook has named Antonio Lucio as the new global chief marketing officer. Lucio is a very prominent face in t he global advertising and marketing industry, having stints in HP, Visa, PepsiCo. He will start his work on 4 September.

Lucio will fill a post that's been open since Gary Briggs announced his retirement in January. According to reports, Briggs helped in the search for his replacement. He will report to chief product officer Chris Cox, overseeing global marketing strategy for the social-media company.

To regain Facebook’s brand value will be a challenge to new CMO as he joins in a crisis period. Since the beginning of this year, the social media giant has faced mounting consumer, regulatory and political pressure in several countries. In last quarter also, the company posted disappointing results. Hence, Lucio’s primary challenge will be to regain reputation of the brand.

Prior to this position at Facebook, he held the portfolio of CMO at HP. He served as Visa’s first global CMO where he directed the company’s famous “Everywhere you want to be” campaign while he also helped the company transition from financial-services player to a technology business. At PepsiCo he served as chief innovation and health and wellness officer.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/Broadband.jpg?itok=z4aRwXlA
Broadband internet subscriber additions small in April 2019

Telecom Regulatory Authority of India (TRAI) data for the month ended 30 April 2019 (Apr-19, month under review) reveals that India’s broadband subscriber base grew by 86.4 lakh (8.64 million, 0.864 crore). This is only the fourth time over the past 15 months that less than 1 crore subscribers were...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/singh.jpg?itok=sPZgurI0
Netflix India ropes in Aashish Singh as director, original film

Streaming giant Netflix continues to keep its foot on the pedal when it comes to arming its India team with some serious talent. The latest high-profile addition to the streamer’s stable is Aashish Singh, who has been roped in as director, original film. "We can confirm that Aashish Singh has...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/mobile.jpg?itok=z2ODPdh0
IAMAI requests TRAI to recognise OTT services as "digital applications"

The Internet and Mobile Association of India (IAMAI) has reiterated that the term over-the-top (OTT) does not justify the innovation in the digital applications at the application layer. In its submission on counter comments to the OTT communication services consultation paper by industry body...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/panorama.jpg?itok=Se0Yw7s2
Panorama studios international and PVR pictures collaborate to distribute films in india

MUMBAI: Kumar Mangat Pathak and Abhishek Pathak’s Panorama Studios Pvt. Ltd., a subsidiary of Panorama Studios International Limited (formerly known as Apunka Invest Commercial Limited), engaged in production and distribution of films joins hands with PVR Pictures Limited, the film arm of PVR...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/genz.jpg?itok=HVl4Ya7H
Snap study finds Indians have amongst the largest groups of friends in the world, but Gen Z is starting to buck the trend

MUMBAI: Snap Inc. today released a global study of 10,000 people across Australia, France, Germany, India, Malaysia, Saudi Arabia, the UAE, the UK and the US to explore how culture, age, and technology shape preferences and attitudes around friendship. Ten experts on friendship from around the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/neeti.jpg?itok=4c5SQ0A_
Celebrated stand-up comedian, Neeti Palta joins star-studded mentor panel in the new season of Amazon Original Series, Comicstaan

MUMBAI: After a successful season 1 of the unscripted Original series, Comicstaan, Amazon Prime Video is set to release an all-new season of the one-of-its-kind popular comedy talent hunt. This time, Comicstaan Season 2 will see India’s favourite stand-up comedian, Neeti Palta joining this season’s...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/vanity.jpg?itok=UdKE5WmU
in.com finds it's way into the vanity rooms of bollywood celebrities; launches ‘Vanity Diaries’

MUMBAI: in.com, a subsidiary of Network18 Digital, launches its first-ever digital series, ‘Vanity Diaries’. Powered by Amazon Beauty and Colorbar as their make-up partner, the new offering will witness popular celebrity make-up artist Lekha Gupta unraveling beauty secrets of some of our favorite...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/amazon.jpg?itok=gojTc9Y_
Amazon Prime Video to bring 14 new titles in 9 languages

MUMBAI: This July, Amazon will provide Prime members worldwide the chance to get epic deals for its longest Prime Day ever. Now in its third year in India, Prime Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours, offering members two full days of the best...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/hsony.jpg?itok=jHIINtps
SPNI tells TRAI OTT platforms can't be compared to broadcasting services

Sony Pictures Networks India (SPN) has again batted for the policy of forbearance for the fullest potential growth of the OTT industry. The broadcaster has also strongly advocated that OTTs providing content/media cannot be brought within the ambit of substitutability with broadcasting service.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories