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Facebook announces four solutions for mobile advertisers at Cannes Lions

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MUMBAI: Yesterday at the Cannes Lions, Facebook announced four new solutions that make it easier for advertisers to share their messages across mobile platforms. With more than 1.5 billion people accessing Facebook from mobile devices and more than 1 billion people using Facebook on mobile everyday, the Facebook family has more mobile engagement than any other platform. 

Facebook's announcements include: 

The launch of a Creative Hub, where the creative community can learn and build on mobile. Facebook claims that this new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what works best. Most ad creation happens on desktop but is experienced on mobile. The Creative Hub gives ad creators an easy way to preview their work in a dynamic mobile feed. They can also share these mock-ups with stakeholders through a preview URL. The Creative Hub will also provide inspiration with an easy-to-navigate repository of case studies and great content. The Creative Hub is now in testing and should be available to everyone in the next few months.

Introduction of an Audience Insights API in beta, to help businesses build better insights to fuel campaigns. Facebook says that it is currently working with the creative community on how to reach better insights through the Audience Insights API. As part of the beta program, Facebook has partnered with a small group of advertisers like Mondelez International and Anheuser-Busch InBev.

Updates to Canvas ads that make it easier for marketers to design, create, share and gain insights. Advertisers can now share their Canvases with stakeholders to simplify the review process. Coming toward the end of this month, Canvas will have a new feed unit to help entice people to engage. Plus, Canvas will be available for all Pages to use in a post (even when it’s not promoted as an ad). Also, marketers will be able to access detailed metrics such as dwell time per component and clicks per component to track Canvas performance.

Enhancements to Slideshow ads that make it easy for businesses to create videos from photos. Enhancements to Slideshow include audio and text overlay, an easy ‘video-to-slideshow’ creation tool, the ability to create slideshow from a mobile device and integration with Pages Photo Library and Shutterstock stock image library. This means small businesses without any production resources can create, edit and boost customised slideshows using existing photos from their Page or any of thousands of Facebook’s stock images. Facebook says that these tools are coming at the end of the month to all advertisers and can be used however they would use a video (across Facebook and Instagram).

Facebook also announced that there were now more than 500 million (50 crore) users on Instagram.

Also read:

Instagram crosses 500 million members

http://www.indiantelevision.com/iworld/social-media/instagram-crosses-500-million-members-160622

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