iWorld

Sports fans power 35-40% of traffic on SonyLiv

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/16/uday.jpg?itok=eXDriCO1

MUMBAI: Contrary to popular opinion, SonyLiv is attracting a significant quantum of viewership courtesy its base of hardcore sports fans. Despite a concerted effort to provide entertainment across genres, sporting events have managed to pull in the eyeballs for the over-the-top (OTT) player in spite of the fickle nature of the audience.

At present, more than a third of SonyLiv’s traffic is garnered by its sporting properties. Sony Pictures Network EVP and head of digital business Uday Sodhi says, “35 to 40 per cent of our traffic is from hardcore sports followers. This shoots up during large sporting events and then the share gets bigger. Time spent varies from 25 minutes to 40 minutes for sports.”

Cricket is undoubtedly the first choice of Indians and that is reflective on SonyLiv, too. After cricket, football and WWE grab the attention of consumers the most. Big Bash League is one of the best T20 leagues outside India and it is getting more popular in India. Sodhi expects people to slowly warm up to this long-term property.

Going forward, the OTT platform will bet big on sports events. Talking about future plans, Sodhi says, “We run three sports television brands in India - Sony Six, Sony ESPN and Ten Sports. With these three brands, we have a strong sports network and we sport it in a big way on digital, therefore we are a large sports player on digital. The network is currently running India vs South Africa cricket series, Big Bash and from Monday will air Australian Open.”

The channel does a complete 360-degree coverage around sports that includes sports live, VOD, analysis and programming. “From our perspective, sports are a big part of SonyLiv and we will continue to get more and more rights for our users,” he adds. He also states that Sony’s digital platform is profitable.

On the entertainment front, SonyLiv released a short film ‘Ek Nayi Shuruaat’ in the new year. The platform is keen to syndicate short films from third parties. It is also giving the final touch to three Hindi web originals that will launch in February and March.

Sodhi expects more OTT players to join the fray in 2018 with focus on the regional market but he does not think consolidation will take place in the near future. Rather, the improvement in bandwidth will increase consumption on screen with increased adoption of Chromecast, Apple TV and regional media devices.

Also Read :

Uday Sodhi bets long on short films on SonyLiv

LoveBytes 2: SonyLiv’s Sodhi says prime focus is youth issues; international Aus matches after Diwali

SonyLiv partners Pocket Aces, brings Filter Copy & Gobble originals

Regional OTT content more than just catch-up TV

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/rahat.jpg?itok=v3ZW9oAb
Rahat Fateh Ali Khan's latest 'Yeh Zindagi' available exclusively on Idea Music

Idea Music, the one-stop entertainment destination for all music lovers, from one of the leading telecom operators, Idea Cellular, has come out with a musical bonanza for all its listeners.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/susan.jpg?itok=K9ys1phH
YouTube’s premium ad-free service Red to hit 100 new countries

YouTube is all set to expand its premium subscription service YouTube Red to as many as 100 countries, according to YouTube chief executive Susan Wojcicki. The target countries haven’t yet been decided.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/alt.jpg?itok=EDAzilYc
Ace filmmaker Subhash Kapoor signed by ALTBalaji for its next #ALTBalajiOriginal

Since its launch in April, ALTBalaji has more than 15 million mobile downloads. The ad free, subscription-based platform is available in over 90 countries and offers original content in various Indian regional languages, making it India’s largest repository for original and exclusive digital...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/rev_0.jpg?itok=CTPnvdlA
RevStart launches #SheStarts@RevStart, highlighting its commitment to women entrepreneurship

To help aspiring women entrepreneurs navigate the world of start-ups, RevStart, a leading co-working and incubation centre, has launched #SheStarts@RevStart, a series of mentorship events where entrepreneurs have the opportunity of one-on-one sessions with leading women evangelists. The first...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/zee.jpg?itok=CAzmA3mE
Diverse language content the pivot for ZEE5's growth

MUMBAI: The Zee Group’s much anticipated new digital platform ZEE5 (Z5) has finally launched, a few months down the brand refresh that was given to media behemoth’s entertainment channels. Offering everything from Indian and international original content, movies, TV shows, music, live TV and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/broad_0.jpg?itok=Lu5LOoER
ONE Broadband partners Nokia to power end-to-end network

ONE Broadband, a Hinduja Group company for Telecom Data Services for the home and enterprise segments, has partnered Nokia to address the growing customer demand for high-speed services and capacity by deploying its gigabit passive optical networking (GPON) technology. With this partnership, ONE...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/yuptv_0.jpg?itok=F2D47pqy
YuppTV to exclusively broadcast Hero Nidahas Trophy 2018

Cricket aficionados can catch the fast-paced action and the nerve-wracking excitement of the upcoming tri-nation series, Hero Nidahas Trophy 2018, between Bangladesh, India and Sri Lanka on YuppTV, the world’s leading OTT brand for South Asian content. The T20 matches will be held in Colombo,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/sonyliv.jpg?itok=43VKkDs2
SPI International (FILMBOX) launches 7 thematic channels and VOD Content - Exclusively on SonyLIV Web and App in India

Global media group SPI International (FILMBOX) and Sony Pictures Networks India (SPN) have signed a distribution agreement to launch seven thematic channels from SPI’s worldwide TV portfolio exclusively on SonyLIV. SonyLIV streams are accessible online, on mobile devices (Android and iOS), web and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/amazon.jpg?itok=16bd5KH2
Amazon Prime Video premieres exclusive series die trying created by top comedian Kenny Sebastian, on Valentine’s Day

Amazon Prime Video brings to its viewers another exciting Prime Exclusive series – Die Trying. Die Trying is a 7 episode series about two struggling musicians, created by well-known comedian, Kenny Sebastian. This show is a collaboration between Amazon Prime Video and OML, who also produced other...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories