iWorld

LoveBytes 2: SonyLiv’s Sodhi says prime focus is youth issues; international Aus matches after Diwali

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/12/Uday-sodhi-800x800%20%282%29.jpg?itok=D7i9XMA-

MUMBAI: What happens when love revisits your door and you decide whether to let it in or not. This is today’s basic situation which youth is facing, according to SonyLiv team.

Addressing this confusing state of mind that most of us go through, SonyLiv takes on the concept of love, break-ups, unrequited love and the repercussions of the ‘second chances’ with the second season of its signature web series LoveBytes, with LuvIt.

The new season got under way on 11 October 2017.

SonyLiv EVP and digital business head Uday Sodhi said, “Season first was a great success in terms of gaining audience. We wanted to create a new audience for OTT. And now, we have audience who would come to us to watch our originals. LoveBytes season 2 is an expensive series with six television actors in it, and the production cost per episode is more than the cost of a television episode. The shooting of LoveBytes season 2 has been done on locations in Mumbai, Lonavala and Madh Island.”

LoveBytes season 2 came after two years of season 1, which released in September 2015. Sodhi said, “In the last two years, we have experimented with 40 originals on our platform. Besides our sports, movies and shows offerings, originals became a new category for us which brings in a lot of digital natives who live and breathe digitally. Hence, it has created a bigger buzz for us. Therefore, we are creating more shows based on issues related to urban audience, related to youth and issues which common people face in their day to day life.”

SonyLiv team says, “LoveBytes Season 1 beautifully encapsulates the nitty-gritties of relationships and sheds light on the things that are necessary for an urban relationship to sustain itself. The first season took us through the clicks and clashes between Ananya (Sukhmani Sadana) and Abhishek (Kushal Punjabi), a new-age couple.”

“The first season ended on a bitter note with the lead couple Ananya and Abhishek ending their relationship. After the success of season 1, the second season takes on from there and revolves around how the two of them are dealing with their lives after choosing their individual paths. This season also introduces characters like Gunjan (Shweta Gulati), Varun (Manish Goel), Soniya (Manasi Scott) and Vikram (Ayaz Khan) who impact the relationship of Ananya and Abhishek in their own ways. The series underlines the journey of these characters, all while discovering the true meaning of love.”

About BARC India entry into digital measurement, Sodhi said, “When there is an industry standard on the point of measurement, it helps industry to grow. We are excited about it. OTT measurement will become easier and transparent, so we are participating in the process and giving all information to BARC.”

After Diwali, Sodhi said, SonyLiv will be streaming all men’s international matches played in Australia, beginning with the Ashes Series in November 2017 played between England and Australia.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba.jpg?itok=R2EhHWzo
Aastha TV to launch OTT, VOD service

MUMBAI: Now mobile users who are fans of spiritual gurus like Morari Bapu, Shivani, Acharya Balkrishna and Swami Ramdev will be able to watch their programmes and discourses while on the go.  The Swami Ramdev-Acharya Balkrishna-owned Vedic Broadcasting today  launched an app which will stream the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/btvi.jpg?itok=qISyUVB1
BTVI brings power packed line up to decode Budget 2018

As the Central Government gears up to present the last full budget before elections in 2019, India’s premiere English business news channel, BTVI has launched a power packed line up of shows in the run up to Union Budget 2018. Given the significance of this budget, the channel has aptly introduced...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/birsa.jpg?itok=EQCp7uKL
hoichoi launches new brand anthem to celebrate life

After entertaining audiences with the best in Bengali entertainment, hoichoi, the world’s largest digital platform exclusively for Bengali content, has now launched its brand anthem. The anthem is an ode to celebration and talks about taking a break from busy schedules, getting together and having...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sonyliv.jpg?itok=hFJPxCYg
Live coverage of Australian Open 2018: #LIVtheGrandSlam

SonyLIV, the premium OTT platform of Sony Pictures Networks India (SPN), is all set to stream the Australian Open 2018. Also, known as the ‘Fans Slam’, the Australian Open is chronologically the first of the four Grand Slam Tennis events of the year. It will play out on SonyLIV from 15-28 January...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sports.jpg?itok=pkj30Emb
Launch of 1st indian sports radio channel - sports flashes

Sports Flashes, India’s biggest Multi-sports app launched the first Sports Radio Channel of India.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/uday.jpg?itok=ez6062BP
Sports fans power 35-40% of traffic on SonyLiv

MUMBAI: Contrary to popular opinion, SonyLiv is attracting a significant quantum of viewership courtesy its base of hardcore sports fans. Despite a concerted effort to provide entertainment across genres, sporting events have managed to pull in the eyeballs for the over-the-top (OTT) player in...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/amaz.jpg?itok=N7-E2qx5
Amazon prime music inks a deal with zee music company

Amazon today announced a content deal with Zee Music Company that will add over 450 film soundtracks in Hindi & regional languages alongside 250 Independent artist content thus adding to the wide catalogue of millions of Indian and International songs on Amazon Prime Music. Soon to be launched...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/airtel.jpg?itok=FsGNP_Vk
Airtel offers free Amazon Prime subscription on plan

Bharti Airtel and Amazon India have joined hands to ring in an entertaining new year for customers. New and existing Airtel postpaid customers with an infinity plan of Rs 499 or above will get a one-year Amazon Prime membership, worth Rs 999 for free.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/vijay.jpg?itok=K6haw0Y9
Evergent expands internationally and opens sales offices in india and south america

a leading provider of cloud-based, user lifecycle management solutions for video service providers, today announced the opening of two new sales offices in Mumbai, India and Sao Paulo, Brazil that will service the India, South Asian and South American markets supporting customers and partners —...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories