iWorld

OTT's first digital talent hunt for kids launched on Voot

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/07/17/hdfc.jpg?itok=PY3C4vyV

MUMBAI: HDFC Life, a private life insurance company, has announced the return of HDFC Life Young Stars Season 2 in partnership with Voot, a Video-on-Demand platform from Viacom18.

Conceptualised by Maxus for HDFC Life, this unique digital talent show for kids includes performances by children, between the ages of 6 and 14, in the popular categories of Dancing, Singing, Acting and Musical Instruments. The engaging show HDFC Life YoungStars Season 2, showcasing kids and their inspiring talent, is now streaming exclusively on Voot .

Along with mesmerizing audiences with their stellar performances, the young prodigies will also be mentored and judged by celebrity experts from the respective fields. The celebrity judges this season include:

- Salman Yusuff Khan, a popular dancer turned actor of ABCD fame, will be making his judging debut and mentoring the young dancers

- Jay Bhanushali, an award winning television actor and renowned host, will be mentoring the child actors

- Harshdeep Kaur, the Bollywood singing sensation, will be mentoring young singers, while

- Leslie Lewis of Colonial Cousins fame will be mentoring the budding musicians.

YoungStars Season 2 aligns to HDFC Life’s digital first focus and Voot's vision of curating innovative content experiences. Parents uploaded their child’s video clips on the Young Stars microsite, which were then shortlisted. The selected children will get mentored by the celebrity judges, who will nurture their talent in the field of their choice. The finale will include a faceoff between the finalists and the winners, who will be adjudged ‘HDFC Life Young Stars’ and will get the opportunity to perform with the celebrity mentors.

Commenting on YoungStars Season 2, Pankaj Gupta, EVP-Strategic Alliances, Bancassurance & Marketing, HDFC Life said, “Every child has a special talent that blooms through recognition and constant encouragement. Keeping this in mind, we launched HDFC Life YoungStars, an innovative digital platform that gives parents the opportunity to nurture their child’s talent, through expert guidance. The platform allows us, as a brand, to give parents the ability to secure more than just their child’s financial future.”

Pooja Verma, Head – Content, Sports and Entertainment Partnerships at Maxus, said, “Maxus is incredibly proud to have established HDFC Life YoungStars as a valuable asset for HDFC Life to bring alive the brand’s proposition of ‘Sar utha ke jiyo!’. The show extensively engaged with parents and kids, in line with the deeply rooted brand philosophy.”

She further added, “We are excited to reprise the success of HDFC Life YoungStars at an even bigger scale this year, together with the perfect partner that we found in Voot. The encouraging response so far has once again, affirmed our expertise and belief in the power of using content for brands to tell their stories in newer and compelling ways.”

Monika Shergill, Head of Content, Viacom 18 Digital Ventures said “We at Voot are always looking at bringing content innovation to our viewers. With HDFC Life YoungStars 2, we have brought alive an immersive platform for kids to showcase their talent. With this show, we are confident of providing entertainment & engagement for all our viewers – both parents and kids.”

She further added “We are happy to partner with HDFC Life and Maxus to promote new and unique talent amongst kids. Both HDFC Life and Voot have a shared vision of empowering kids and with this initiative we intend to tap into their early potential and give them a platform to show case the same to the world.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/up_TV.jpg?itok=dH7_NNu4
Regional OTT content more than just catch-up TV

MUMBAI: The rise of digital content platforms has forever changed television viewing in India. The revolution in the over-the-top content (OTT) and video-on-demand (VOD) industry in the country is reminiscent of the growth of satellite television during the 1990s. Due to the rollout of 4G services...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/did_0.jpg?itok=Zb4o_rR9
DID Li’l Masters auditions kick-off on OZEE

Even as Dance India Dance Season 6 sets new benchmarks in the world of dance with spectacular performances presented by India’s youth, the stage is already being set for the even younger guns of the country to take their dance dreams to unparalleled heights. In keeping with Zee TV’s new brand...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/runaways_0.jpg?itok=uu936_l4
Marvel’s Runaways to telecast same day as US on Hooq

Hooq announced a new exclusive Marvel offering- the first three episodes of Marvel’s Runaways will debut on 21 Nov with brand new episodes coming every week to Hooq, same day as the US telecast.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/brad_0.jpg?itok=q3rlcVNC
Amazon Prime Video to stream new AMC series in 28 countries

Amazon announced an output agreement with AMC Studios through which Amazon Prime Video will have first window rights to select new AMC series in 28 territories including India,Australia, Germany, Italy, and Japan as well as second run rights in many other countries.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Reed_Hastings1.jpg?itok=kxoeEV5-
Netflix expects rapid content growth from India

When Netflix CEO and president Reed Hastings comes calling—and it was his second visit to India this year—you know it means serious business. On a content partnership and library programming hunt, the video-streaming service’s team met up with several Indian media houses, including Shah Rukh Khan-...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/aplaya_1.jpg?itok=O6aPtF-i
Apalya appoints Deepa Kulshrestha & Bharat Prem as VPs

Apalya Technologies, a video delivery company, has announced the appointment of Deepa Gupta Kulshrestha as vice president and head of sales and Bharat Prem as vice president of global sales.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/rishika1.jpg?itok=FAbE_14I
Eros Now's OTT content hops on Roku TV & LG Smart TVs

MUMBAI: Eros International has collaborated with TV Roku and webOS-enabled LG Smart TVs to make its OTT content from Eros Now available globally. Eros’ vast library of Bollywood and regional language films, TV shows, and originals will be shown.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/telecel_0.jpg?itok=X9SkP0kT
Eros Now enters South Africa with Telecel Global

Eros Now has become the first Indian OTT player to enter the South African market through a strategic partnership with telecommunications provider Telecel Global.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/whtsapp.jpg?itok=Wlj1_i0k
Bloomberg Quint launches WhatsApp business news service

Bloomberg Quint has launched a WhatsApp service for decision makers and executives on the go. The service will connect subscribers to Bloomberg Quint’s comprehensive daily coverage of global and domestic business news, market movements and views from the country’s most influential corporate...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories