Star Bharat experiments with early morning slot

It recently tested video adverts between episodes to promote its original content


MUMBAI: Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August. The channel won’t air original programming but will broadcast its library content. The channel will telecast three mythological shows. The new time band will start at 7 am with Siya Ke Ram, followed by Mahabharat at 8 am and Devon Ke Dev Mahadev at 9 am.

Siya Ke Ram and Devon Ke Dev …Mahadev were produced by Nikhil Sinha under the banner of Triangle Film Company. The former presents the epic Ramayana from Sita’s perspective. It was originally aired in November 2015 and went off-air in November 2016. Mahadev originally premiered on 18 December 2011 and was one of the longest-running shows on Life OK (now Star Bharat). It was dubbed into several languages and ran until 14 December 2014 for a total of 820 episodes. The series revolves around the legend of Lord Shiva.

Swastik Productions’ Mahabharat originally aired from September 2013 till August 2014. The mythological television drama series was based on the Sanskrit epic with the same name.

Star Bharat replaced Life Ok from 28 August 2017 with the launch of five new shows besides Life OK’s Savdhaan India. During its launch, the channel had three hours of fictional programming on the weekday and an hour of weekend programming.

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