DTH

Big B jingalalas on Tata Sky

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/24/Amitabh%20Bachchan.jpg?itok=O-b3WZwr

MUMBAI: After a successful run of 10 years in India, Tata Sky has rolled out its latest Family Jingalala campaign with its brand ambassador Amitabh Bachchan. Rolling out on 24 September, the campaign features Big B in seven unique avatars. Conceptualized by Ogilvy and Mather and directed by Shoojit Sircar, the campaign intends to highlight Tata Sky's two key elements -- quality content and entertainment for all.

The DTH player has also unveiled its new brand logo as it has tries to reach out to more subscribers outside metros.

Produced by Rising Sun with Sukesh Kumar Nayak as the executive creative director, the campaign is the story of a regular family where each member has vastly different entertainment and content needs. Bachchan explains how these can be met through Tata Sky, highlighting the expansive breadth of the brand?s offerings and its significance in a family?s everyday life.

The campaign sees Bachchan playing the role of a showman in an unconventional bohemian look, (himself) singing the story of a regular family. He reveals how all their needs can be met by subscribing to Tata Sky.

With 85 per cent viewing from outside big towns and 90 per cent consuming general entertainment, the DTH player plans to attract both, urban and rural, markets with this campaign. ?We will continue to take our business a notch higher and will continue to focus on the rural markets. Now is the right time for us. With the campaign, we are targeting cable, FTA as well as first time TV users.

"Amitabh Bachchan is our common thread. He has a mass appeal from anyone in the metro to a home which does not have a TV or has not become a subscriber yet. There could have been nobody better than Bachchan to bring this vision to life,? said Tata Sky chief communications officer Malay Dikshit.

Each puppet was worked upon extensively by a specialized team from the Czech Republic to make him or her look like Bachchan.

?There is no other entertainer like Bachchan. And when there are seven of them in never-seen-before roles, telling you a very entertaining story, then it is very tough to miss the point that nothing entertains better than Tata Sky,? added Nayak.

?People want good entertainment in their house. TV forms the most important source of entertainment for the entire family. But, they have got used to the stale and inferior entertainment on offer just because it is cheap or free. The idea is to show what a wide world of entertainment and good quality service awaits them if they subscribe to Tata Sky. O&M presented us with a heart-warming story of a family of seven puppets, each in love with their TV shows,? added Dikshit.

The campaign will also be dubbed in five languages -- Marathi, Bengali, Kannada, Telugu and Tamil -- by 4 October. It will be
extensively promoted on FTA channels followed by pay-TV channels. The TV campaign will be supported by an integrated marketing campaign including sketches on bus-backs, wall paintings, vernacular print, OOH and cinema halls

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/Irdeto.jpg?itok=eNVZmdQz
Irdeto Partners with Airtel to Secure Content on Airtel’s Digital TV Platform

Irdeto has partnered with Bharti Airtel (“Airtel”), India’s largest telecommunications service provider, to secure all content offered on Airtel’s Digital TV services. As part of the strategic partnership, Irdeto will deploy its security solutions to secure the linear channels offered on the set-...

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/04/dish.jpg?itok=dfcXLMoL
Get Fit with Dish TV’s new ‘Fitness Active’ service

Dish TV India Limited, world’s largest single-country DTH Company announce the launch of ‘Fitness Active’ service on its DishTV & d2h platforms.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/29/airtel.jpg?itok=FTzYBUs6
Airtel gets regulatory approval to offload 15% from DTH arm to Warburg Pincus

In a regulatory filing Bharti Airtel said that its DTH arm Bharti Telemedia has received the government's approval for the transfer of 15 per cent stake to private equity firm Warburg Pincus.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/tata.jpg?itok=YJG_nRly
Tata Sky rolls out broadband service to take on Reliance Jio

Now, even DTH players are growing wary of the threat from Reliance Jio. Even as the registrations for Jio’s GigaFiber have commenced, one of the oldest DTH networks, Tata Sky, has ventured into the fixed line broadband sector in 12 cities.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/09/dishtv.jpg?itok=dYQPDROs
DishTV launches Skill for Amazon Alexa in India

Dish TV India Limited, the world’s largest single-country DTH Company, has launched its skill for Amazon Alexa in India.

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/27/airteld.jpg?itok=2j4Irf1V
Airtel Digital TV numbers improve as parent company’s numbers fall

The Sunil Mittal-led Indian telecom major with operations in 16 countries, Bharti Airtel Ltd, (Airtel) reported a year on year (y-o-y) drop in numbers for the quarter ended 30 June 2018 (Q1 2019, period or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/dishtv.jpg?itok=v9A3i2Po
Dish TV Partners with Shemaroo to bring Bhojpuri regional active service on its two platforms

Dish TV India Limited, world’s largest single-country DTH Company, expands its value added services and launches ‘Bhojpuri Active’ service on its DishTV& d2h platforms. 

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/FIFA800.jpg?itok=Gqzb1glL
Arabsat denies giving signal to BeoutQ, demands apology from FIFA

A few days ago FIFA accused the Saudi Arabia's satellite operator Arabsat of being involved in the act of transmitting pirated signals of the World Cup to BeoutQ. Arabsat president and CEO Khalid Balkheyour has strongly denied the involvement. Instead, Arabsat is demanding an apology from FIFA for...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/10/dish.jpg?itok=dfKquW9R
Dish TV, Videocon d2h merger impacted global TV subscriber numbers

The merger of India?s two direct-to-home (DTH) players, Dish TV and Videocon d2h partly played a role in the loss of over five million subscribers or 1.14 per cent in the first quarter of 2018, as per the global report of TV subscribers released by Multiscreen Index.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories