Specials

Regulate, not ban adult content

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/05/02/ashish.jpg?itok=Cw6PY7O8

The regulatory environment is quite strict in India when it comes to adult content as India is largely a country driven by heritage and culture. The government has in the past taken strict action against channels for showing adult content.

Transmission of a leading fashion & lifestyle channel was stopped for a few days and resumed only after the channel's management gave an assurance to the then I&B minister that the code of conduct will be followed. Consumer bodies and local action group's have often raised the issue of adult content been shown on national and niche channels. TV19, an adult channel proposed to the Government in 1995-96 is still pending.

By western standards, Indian TV is remarkably chaste with no full frontal nudity and not much kissing. The country's most risque channel is a lifestyle channel, which shows models gliding down the catwalk, while Indian actresses are required to do nothing more suggestive in Hindi movies than to gyrate in the oft repeated wet sari scene. And of course multiple kissing scenes between the lead pair in select movies. However, regulation is lenient with adult content between 11.30 pm and 4 am.

However, the reality outside the public realm is much different and public acceptance is scarce. Wide interest in adult content exists in India primarily because sex is a taboo in the heartland of India. However, urban life witnesses extremely high traffic with the Internet coming of age. Cyber cafe's are usually packed with people surfing and downloading adult videos. The same demand for porn is seen with private Internet connections.

A rather high demand has been witnessed for adult VCD/DVD/VHS with a steep fall in the rates of VCD/DVD/VHS players. High demand also exists for subscription based adult streaming video's and free-to-air channels that are downloaded and relayed at convenient times. Cable Operators are known to be showing adult content, usually XXX, post midnight till the wee hours of the morning, to a very 'loyal' viewership and often 'on demand'.

It is apparent that a huge market exists in India for adult content against an unfavourable regulation. Adult content is a part of daily urban life through movies, music videos, cable and other retail platforms. Adult content is freely available in the market in many forms (magazines, video parlours and even cinema halls in remote towns/villages etc). It is being shown on cable networks post midnight on their private channels and also on many TV channels.

Internet is one of the biggest sources of access to adult content and people are freely downloading and viewing porn. The recent MMS expose' of students and the 'smoochsensation' of leading film stars is just a mild reflection of both acceptance and indulgence. The adult content industry generates a lot of revenue, which is usually unaccounted, thus the government is losing out on its due share.

When regulated, matured content has the potential of generating huge revenues and a part of this revenue can be utilized for social upliftment of women and issues concerning women welfare and AIDS. Unfortunately, it is just the TV channels that are being made scapegoats when we have a greater threat from the Internet, almost, knocking at every door and available freely.

Today unrestricted access to streaming XXX video's, callgirl services, sex-dating is available at the stroke of a key and anyone having access to the Internet can and is, probably, using these services from the comfort of their homes. Television is not even a fraction 'porn savvy' as other services and unfortunately is being demonized. Indian television is still a family entertainer and will continue to be, however, with a dash of change in keeping with the changing times.

The fact is whether the Government regulates adult content or not, it will continue to be available on demand and has the potential of influencing 'minds'. When we know and agree that adult content is available on demand then we might as well work together and use technology to regulate the flow.

The need is to create a common opinion that when adult content is freely available on demand then it must be regulated. A regulated broadcast of adult content will help the Government in exercising proper control thus restricting access to minds that are not ready for adult content. We are living in 'technologically superior' times with technology defining and redefining itself by the day. We must make best use of technology in the form of 'conditional access' to regulate this segment.

(The author, Ashish Kaul is Senior Vice President, Corporate Brand Development for Essel Group, a multi-venture corporate comprising of Zee Telefilms, Esselpropack, Playwin, Esselworld and Waterkingdom; Agrani Group among others and can be reached via kaula@esselgroup.com)



Picture courtesy for Jism: www.indiadaily.com

Ram Teri Ganga Maili: www.thehotspotonline.com

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/DTH-inside.jpg?itok=jUat5Lv6
The growth of DTH in India

MUMBAI: Dish TV, Videocon d2h and FreeDish. These were the three names that dominated India’s DTH sector headlines in 2016. The Essel Group’s Dish TV India is likely to forge the mother of a merger, (if permitted by shareholders and government departments) with another fast-growing rival -- the...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/inside.jpg?itok=fXb53zWv
Star's five marketing strategies that helped sports grow in 2016

"Business has only two functions: marketing and innovation," is a lesser known observation of Milan Kundera, the Czech-born French writer who’s more famous for Unbearable Lightness of Being and more such thought-provoking novels.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image%203.jpg?itok=w_TR5TiK
Guest Column: As digital spreads wings, bolstering security is paramount

The dream of moving towards a cashless society has never been closer than it is today in India. With the recent decision of demonetization, the public is being actively urged to move online for their transactions, big or small.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20page.jpg?itok=yOoLpXQn
BARC India gets thumbs up for 2016...but challenges remain

“By definition, remarkable things get remarked upon,” so said Seth Godin, entrepreneur-turned full time speaker, writer and blogger.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image.jpg?itok=quiq6PVc
Guest Column: Measure by Measure

Year ends are always a good a time to reflect on the past, take stock of the present and plan for the future. So let me begin, by reflecting on the year that was.  

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/10/Inside%20image.jpg?itok=F94Nk64U
Guest Column: English content consumption showed upward trend in 2016

Consumption of English content continued to show growing trends during the year 2016 and the momentum is expected to be sustained this year as well.  An interesting and encouraging trend was the continual surge in Hollywood box office collections in India as compared to previous years. This...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/logo.jpg?itok=grS2PQtE
Guest Column: Regulating video in Internet age: Pressing challenges, slow movement

Video markets in Asia, as in other parts of the world, are being swept by a wave of commercial and technological adjustment to the rise of internet-delivered video, frequently referred to as “OTT” television. Unfortunately, in most countries adjustment of regulatory policies by governments is way...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/inb-800x800.jpg?itok=rkx_ocjD
Regulations 2016: Of DeMon challenges, changing goalposts & rampant litigation

The regulatory regime in 2016 not only continued to struggle keeping pace with fast-marching technology (4G is passé, 5G is being talked in some countries), but lack of consensus amongst stakeholders on major issues meant that litigation was rampant, thus leading to changing milestones.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/vivek1-800x800_0.jpg?itok=xnGHpaF4
Guest Column: 7 digital trends that will dominate 2017

As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next year? "Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories