Specials

POLICY 2004: Waiting for Godot

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/05/02/hammer.jpg?itok=-LsW330Z

December, 2003. Give us some more time and next year, we would take issues like CAS, DTH, second phase of FM radio and the matter of news channels uplinking from India forward. Since the regulator is studying some cases, we’d wait for its recommendations. This would be done apart from other initiatives in the media and entertainment sector. ------- the then information and broadcasting minister RAVI SHANKAR PRASAD.

January 6, 2005. I don’t think we are going to take decisions in a hurry and CAS is certainly not a priority at the moment. The ministry is still studying various recommendations of Trai. I am trying to evolve a system where I complete a job and then speak about it. ----- the present I&B minister JAIPAL REDDY.

In between these two observations, hangs a tale. A tale spanning almost nine months (three months before the general elections and six months after a new government had come to the helm of affairs) in slomo and indecisiveness. A phase when not only the media, but the industry too expected some rapid-fire action from the new government. Especially because Reddy is an old hand at the I&B ministry and had some radical plans last time round when he had the portfolio.

If the following paragraphs make a mention of policies that are likely to impact the industry, they were set in motion much before Reddy and co. took over. So take

a breath. Here goes. DTH, if Reddy has his way, will probably take flight. FM radio is heading nowhere. TRAI is announcing regulations with no help from the ministry (the regulator continues to draw its mandate from the previous government). FDI in print is being looked at again - after International Herald Tribune started operations on Indian soil and the film industry is still crying hoarse on rampant piracy. To add to the state of indecisiveness, politicians got busy with turf war and bureaucrats lived up to their breed by finding ways and means to debate issues that could have been cut short for the final decisions to be taken quickly.

Nothing can highlight the lull than the I&B ministry yearly round up put out by the government PR division, Press Information Bureau. Amongst other things, it listed 2004 events like DD’s DTH (the most significant one it seems), holding of international film fest in Goa and the Economic Editors’ Conference in Delhi and

giving momentum to an inter-ministerial panel on vulgarity and surrogate ads on TV.

Let us take the biggest event --- or the non-event may be --- of 2003. Rocked by high-level lobbying by the industry and public indifference, the then national Democratic Front government, led by the Bharatiya Janata Party, dropped the politically hot potato called CAS in the lap of Telecom Regulatory Authority

of India (Trai) towards the end of 2003, thinking the issue could be taken up in 2004 after it comes back to power. This was done after months of mandays had been

wasted in government-industry interaction on CAS and some investment had been made by certain players in infrastructure anticipating arrival of a new technological regime.

What’s the status now? Despite Trai submitting a comprehensive report, which some in the ministry term more complicated than the issue itself, on how an addressable system could be brought about in India, the I&B ministry now is said to be studying the case all over again. An indication to the disdain to the Trai report comes out when an official said last year, “Travelling all over the world and compiling how things work elsewhere, doesn’t make a sectoral report.”

As the turf war between the Trai and the I&B ministry continued in the latter half of 2004, several important decision got held up, including the second phase of FM radio, which, according to Reddy’s multiple reiteration, has the potential of bringing

about a radio revolution coupled with community radio services. The turf war was so intense that Trai also decided to sound the bugle by declaring grandly that

since broadcast and cable services have been re-designated telecom services by the previous government, the Authority should also have a say in the policy making process on downlinking. Not only Trai rushed a letter to the I&B ministry on this

issue, but also said publicly that it needs more powers to adjudicate in intra and inter-industry disputes.

“If need be, we’d approach the Supreme Court,” Trai chairman and former bureaucrat Pradip Baijal grandly announced on the sidelines of a public function last

month, indicating the stridency in the regulator’s outlook.

DTH matter continued to simmer throughout 2004 despite Trai’s suggestions to both the I&B and telecom ministries to extend some sops to the players like allowing a DTH service provider to use foreign satellites and a cut in the revenue sharing percentage. But the year would be remembered more by the Rupert Murdoch-controlled Star for having successfully failed to `move’ either files or the bureaucrats in the ministry. Thus, Space TV (a joint venture between the Tatas and Star) continues to hang in space as the government tries digging for more

facts about the project.

Contrast it with pubcaster Doordarshan’s elation. After several aborted attempts and false call, it managed to get off the ground its free DTH service. Dubbed a “unique project” by Reddy, DD Direct Plus will enable the viewers access to 33 free-to-air TV channels, mostly comprising DD’s and private channels, and 10-odd radio channels. At taxpayers’ expense, the government and Prasar Bharati have embarked on a project that doesn’t seem to be able to turn commercially viable for some time to come.

Year 2004 was characterised by long pauses, remarkable inaction and little else. Reddy sat on some of the most important decisions taken by the previous government on the pretext of getting a better insight. Much to the chagrin of conscience-keepers of the present government, namely the Left, Reddy distinguished himself with his trademark verbosity ---which failed to keep pace with action.

One fondly hopes that 2005 would be better off for the industry as it grapples with bottomline-impacting policy decisions in the pipeline (ask the financially bleeding private FM radio operators and they’ll vouch for this fact, waiting anxiously for a word from the government on Trai’s suggestions) and policymakers’penchant for looking for the ideal piece of legislation.

That this yearly round up is short, compared to others in the series, speaks itself volubly for the state of policy making during 2004.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/11/Inside-Digital-India%20%281%29.jpg?itok=CnwOsdre
Rs 12 billion budgeted for 'Digital India' '17-18

With the Government’s emphasis on cashless and paper-less working, electronic governance gets the highest chunk of Rs 4.0055 billion out of the overall budget of Rs 12.1642 billion set aside for Digital India for 2017-18.

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/10/Ravi-Shankar-Prasad%20%281%29.jpg?itok=Xf9axe3G
Ravi Shankar too hopes DTH will support Swayam

Union Minister of Electronics & Information Technology and Law & Justice Ravi Shankar Prasad said, “The budget of Modi government for 2017-18 is historic and unprecedented. This is a budget for bold India, clean India, eager to tap its potential. Based on the pillars of efficiency,...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/08/deep-sengupta%20%281%29.jpg?itok=tSmYMgrN
Budget '17: SAP enables mid-sized cos to go digital

Aligning to the Union Budget 2017, SAP SE announced the launch of SAP S/4HANA Private Cloud, the next generation business suite tailored for midsize companies, which will be available at a simple and affordable subscription pricing.

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/07/Untitled-1_1.jpg?itok=GUdW5mAy
Budget '17: Rural net will facilitate travel bookings

The union budget has broadly focused on themes such as the farming sector, the tourism industry, development of road network, and infrastructure. The high speed internet connectivity in rural areas will now be the biggest advantage to the travellers.

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/07/Nippon%20TV-800x800.jpg?itok=mQBFe8uo
MIP '17: Nippon TV gears up with two scripted, three non-scripted formats

MUMBAI: Having recently been crowned ratings champion for the third consecutive year in Japan, coupled with the tremendous success of its scripted drama Mother which has received numerous offers from around the world and is a ratings success in Turkey as ANNE, Nippon Television Network Corporation...

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/03/Untitled-1_0.jpg?itok=xexBn2BM
Budget '17 initiatives will drive overall demand, believe startups

Startups are in a celebratory mode after the presentation of the Union Budget 2017 by the finance minister Arun Jaitley. He announced that small businesses with an annual turnover of Rs 50 crore will now have to pay five per cent less income tax, in order to make micro, small and medium enterprises...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/03/BUDGET02%20%281%29.jpg?itok=7R6eUsBF
Top M&E industry honchos see no major benefit from Budget '17

MUMBAI: With the Union Budget’s focus on rural and infrastructure sectors, the media and entertainment (M&E) industry seems to be disappointed as the budget does not offer much. Though the sector is hoping to get some benefit through the digital push mentioned in the budget, expectations were...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/02/INSIDE%20%281%29.jpg?itok=2a1xE-59
Budget '17: Leading digital players hail sectoral boost

“Digital economy helps in cleaning up the system, has transformational impact, energises private investment through low-cost credit, and benefits the common man,” asserted finance minister Arun Jaitley while announcing the Union Budget 2017 on 1 February. The budget 2017 emphasised a lot on the...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/02/prasar%20bharati-800x800.jpg?itok=K9OEduaZ
Budget '17: Prasar Bharati grant-in-aid down, film sector's aid up

NEW DELHI: The grant-in-aid for Prasar Bharati has come down marginally from the revised estimates from Rs 4500 million in 2016-17 to Rs 4300 million for 2017-18. This includes a grants-in-aid to the pubcaster of Rs 3500 million and a separate grant-in-aid to it for the Kisan Channel of Rs 800...

Specials Budget Budget 2017

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories