Television

Trivago most advertised in BARC week 48

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MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals.

The data demonstrate ads that were inserted the most in week 48 of 2018.

Top Advertisers:

For week 48, Hindustan Unilever Ltd (HUL) maintained its spot as the top advertiser, leading the chart with 122400 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 46007 ad insertions followed by ITC Ltd with 39453 insertions.

Ponds India stood fourth with 30886 insertions followed by Cadburys India Ltd that made 30640 insertions in the time frame.

Top Brands:

Trivago stepped up a rank from last week and became the top brand with 12014 ad insertions in the week 48 of 2018. It was followed by Santoor Sandal and Turmeric, which has also substantially improved its position from week 47, with 10324 insertions.

Axis Bank Credit/ Debit Card took the third position with 8712 insertions while Dr. Ortho Oil and Capsule stood fourth with 8604 insertions. Flipkart.com ranked fifth with 8505 insertions.

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