Sun TV leads the Tamil market in BARC week 32

Sun TV leads the Tamil market in BARC week 32

MUMBAI: Zee Bangla continued to maintain its first position in BARC’s week 32 data. The Bhojpuri market, however, had a new entrant - Oscar Movies Bhojpuri that secured fifth position, whereas in the Kannada segment, Colors Kannada retained its leadership position. Asianet from Star TV continued took the lead spot in the Malayalam market. This week, the Marathi market didn’t notice any change. Kalaignar TV emerged as the new player in the Tamil market by securing fifth position. Moreover, Star Maa bagged the leadership position in the Telugu market.                                                                 


Zee Bangla continued to be placed first in week 32 with 346233 impressions (000s) impressions (000s) this week. Star Jalsha too retained the second slot with 300304 impressions (000s) followed by Jalsha Movies, Colors Bangla and Aakash Aath with 68261 impressions (000s), 66071impressions (000s) and 60736 impressions (000s) respectively.


This week, Big Ganga stood at the first position with 61719 impressions (000s). Bhojpuri Cinema stood at second position with 54737 impressions (000s), followed by Bhojpuri Dhamaka Dishum in the third position with 10079 impressions (000s). News18 Bihar Jharkhand climbed to the fourth position from the last as compared to the previous week with 2513 impressions (000s). Oscar Movies Bhojpuri emerged as the new entrant by securing fifth position with 2165 impressions (000s).


Colors Kannada and Zee Kannada stood at first and second positions with 469511 impressions (000s) and 392854 impressions (000s) respectively. Udaya TV, Udaya Movies and Star Suvarna stood at third, fourth and fifth positions with 237557 impressions (000s), 233265 impressions (000s) and 147636 impressions (000s) respectively.


Asianet, the Malayalam general entertainment channel from Star TV stood at first position this week as well with 309962 impressions (000s). Flowers TV, Surya TV, Mazhavil Manorama and Asianet Movies secured second, third, fourth and fifth positions with 103660 impressions (000s), 97125 impressions (000s), 89991 impressions (000s) and 64365 impressions (000s) respectively.


This week, the Marathi market didn’t notice any change. Zee Marathi remained steadfast in the number one position with 293576 impressions (000s) this week. Zee Talkies gained second position with 158245 impressions (000s) followed by, Star Pravah, Colors Marathi and Zee Yuva in third, fourth and fifth positions with 128885 impressions (000s), 122631 impressions (000s) and 67850 impressions (000s) respectively.


Tamil market saw a slight change this week. Sun TV retained its first position with 1067623 impressions (000s). Star Vijay and Zee Tamil swapped their second and third positions with 453822 impressions (000s) and 445943 impressions (000s) respectively. KTV stood same at its fourth position with 282438 impressions (000s). Kalaignar TV emerged as the new player in the market by securing fifth position with 91702 impressions (000s).  


Star Maa emerged as the leader with 616054 impressions (000s). Zee Telugu, Gemini TV, ETV Telugu and Gemini Movies stood at second, third, fourth and fifth positions with 507166 impressions (000s), 482728 impressions (000s), 462322 impressions (000s) and 200964 impressions (000s) respectively.

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