Star Utsav grabs second position; pushes Colors on fourth in Urban + Rural HSM: BARC week 32

MUMBAI: In Urban + Rural Hindi speaking market (HSM) Star India’s both the channels Star Plus and Star Utsav grabbed the first two position in top ten Hindi GECs list whereas Zee TV pushed down to three and Colors bagged the fourth spot. 

In rural HSM, Star Utsav continues to dominate the market and Star Plus again ruled the Urban HSM in week 32 as per the Broadcast Audience Research Council ( BARC) all India data

Urban + Rural HSM

With a rise in rating Star Plus continues to lead the Hindi general entertainment channel genre with 691536 Impressions (000) against 659591 Impressions (000s). Star Utsav replaced Zee TV on second position with 598686 Impressions (000s) followed by Zee TV on third spot with 586734 Impressions (000s). 

Colors fell on number four with 586734 Impressions (000s) followed by Zee Anmol on fifth spot with 490427 Impressions (000s) and Life OK stood on sixth with 426878 Impressions (000s). 

In week 32, Sony Pal stood at seventh with 395033 Impressions (000s) and SPN’s other channels Sab TV and Sony Entertainment Television grabbed eight and ninth spot with 375475 Impressions (000s) and 352633 Impressions (000s) respectively. 

Rishtey bagged the tenth spot with 262899 Impressions (000s).

Rural HSM

In week 32, Star Utsav maintained its leadership position with 4461095 Impressions (000s) followed by Zee Anmol  at second position with 369868 Impressions (000s) and Sony Pal on the third spot with 300109 Impressions (000s). Zee TV maintained its fourth position with 253205 Impressions (000s).

Star Plus garnered fifth place with 216470 Impressions (000s)  and Rishtey bagged sixth spot with 194410 Impressions (000s) followed by Colors at number seven with 182605 Impressions (000s). Life Ok stood at eight with 154643 Impressions (000s) followed by Sony Entertainment Television at ninth place with 97182  impressions (000s) while  Big Magic stood tenth 95019 Impressions (000s).

Urban HSM

Star Plus garnered the pole  position with 475066 Impressions (000s) followed by Colors at second place with 403412 Impressions (000s) and Zee TV with 333529 Impressions (000s) stood at number three.

Sab TV grabbed the fourth spot with 283193 Impressions (000s) followed by Life Ok at fifth with 272235 Impressions (000s) and Sony Entertainment Television with 255451 Impressions (000s).

In urban HSM,  &TV maintained its number seven position with 158318 Impressions (000s) followed by Star Utsav with 137591 Impressions (000s) on eighth and Zee Anmol bagged ninth spot with 120560 Impressions (000s).  Sony Pal  bagged tenth spot with 94924 Impressions (000s).


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